Host

Mark Ritson, Columnist, Virtual Marketing Professor

Guest

Melissa Hopkins, CMO, Optus

Published

June 2022

“The Long and The Short Of It” with Mark Ritson: Episode 2, Optus CMO Melissa Hopkins

Host

Mark Ritson, Columnist, Virtual Marketing Professor

Guest

Melissa Hopkins, CMO, Optus

Published

June 2022

A 44% uplift in brand love by electrifying audiences linear TV can’t reach; YouTube works for Optus.

Learn how Optus CMO Melissa Hopkins uses YouTube to tell big stories, nourishing effective action-oriented product communications with brand equity.

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