“The Long and The Short Of It” with Mark Ritson: Episode 2, Optus CMO Melissa Hopkins
Host
Mark Ritson, Columnist, Virtual Marketing Professor
Guest
Melissa Hopkins, CMO, Optus
Published
June 2022Share this page
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“The Long and The Short Of It” with Mark Ritson: Episode 2, Optus CMO Melissa Hopkins
June 2022A 44% uplift in brand love by electrifying audiences linear TV can’t reach; YouTube works for Optus.
Learn how Optus CMO Melissa Hopkins uses YouTube to tell big stories, nourishing effective action-oriented product communications with brand equity.
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