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Feature of the week

5 things Canadian retailers need to know about the most digital holiday shopping season on record

More than half of Canadian shoppers say the pandemic will impact how they shop this holiday season. Here’s what retailers need to know to prepare.

Local Picks

Canada Video
Video

Here's what the Canadian holiday shopper looks like in 2020

Watch now
Collection
Collection

Resources and insights to help you navigate uncertain times

Americas Case Study
Case Study

Canadian companies are finding creative ways to reach Halloween customers

Canada Report
Report

The way people shop has changed. Has your business adjusted its in-store strategy?

Canada Article
Article

Seasonal trends during the pandemic, and what it could mean for holiday

Canada Perspective
Perspective

With the world online, Canadian businesses can reach beyond borders and connect with new customers

Canada Report
Report

Learn how to show up, stand out and drive awareness online

Canada Data Collection
Data Collection

Recent retail insights on the Canadian consumer journey

Global Insights

Global Interactive Feature
Interactive Feature

What board members say about the CMO — off the record

Global Article
Article

What pandemic video trends reveal about consumer needs

Global Collection
Collection

The Update

Infographic
Infographic

A marketer's guide to machine learning fairness

Global Interactive Feature
Interactive Feature

Sequential storytelling is changing video ads. Can it change perceptions?

Global Article
Article

Rethink ready: How to prepare your business for what’s next

In-depth Reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

6 Collections

Diversity and Inclusion

Discover resources to help you support growth, innovation, and change in your organization.

21 Collections

Marketing Case Studies

Learn how Canadian marketers and brands are getting creative with digital campaigns.

13 Collections

Back to Basics

Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective.

10 Collections

Tools

Test My Site

Test your mobile site speed and deliver a better experience.

Grow My Store

Assess your retail website’s customer experience—and improve it.

Find My Audience

Go beyond demographics to find who matters most to your business.

Shopping Insights

Explore search data to see what's popular in your category.