Insights. Ideas. Inspiration.

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Feature of the week

The Update

In this video series, Google leaders and industry experts share insights that businesses need to know now. What are the latest trends? How are companies adapting? Join us each week as we discuss the latest data, new products, and marketing strategies.

Local Picks

Perspective
Perspective

Now is a time for change in the industry

Canada Case Study
Case Study

How Pride Toronto went virtual to keep audiences engaged and connected

Canada Collection
Collection

Building more inclusive marketing and diverse corporate cultures

Canada Collection
Collection

Resources and insights to help you navigate uncertain times

Canada Perspective
Perspective

How we’re rethinking our approach to OKRs and goal-setting

Canada Article
Article

How digital tools are helping Canadian small businesses survive the biggest retail disruption of our time

Canada Article
Article

For CPGs, the time has come to own the digital customer experience — and deliver

Canada Article
Article

Canadian auto trends show the demand for cars hasn’t gone away — it’s gone digital

Global Insights

Perspective
Perspective

3 ways brands can take action today to fight racial inequity

Article
Article

The at-home consumer: Learnings from the global lockdown

Article
Article

How to foster inclusion while working from home

Infographic
Infographic

A marketer's guide to machine learning fairness

Perspective
Perspective

We have a unique chance to recommit to diversity and unity

Interactive Feature
Interactive Feature

Are recent trends here to stay?

In-depth Reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

10 Collections

Diversity and Inclusion

Discover resources to help you support growth, innovation, and change in your organization.

16 Collections

Marketing Case Studies

Learn how Canadian marketers and brands are getting creative with digital campaigns.

11 Collections

Back to Basics

Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective.

6 Collections

Tools

Test My Site

See how fast your webpages load and get specific tips to speed them up.

Grow My Store

Assess your retail website's customer experience and get tips on how to improve it.

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Shopping Insights

Explore search data to see which products and brands are popular in your category.