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Feature of the week

How people decide what to buy lies in the ‘messy middle’ of the purchase journey

With COVID-19 accelerating online shopping around the world, it’s more important than ever for marketers to understand how people make purchase decisions. Google’s Alistair Rennie and Jonny Protheroe share their latest research, showing how brands can win and retain customers in the “messy middle”.

Local Picks

Canada Data Collection
Data Collection

New retail insights on the Canadian consumer journey

Canada Article
Article

Back to Basics: Shopify shares tips for creating a seamless e-commerce experience

Canada Article
Article

How to future-proof your business by integrating your digital channels with your call centre

Canada Report
Report

Mobile best practices: Tips, tools and trainings to create a better app experience

Canada Perspective
Perspective

With viewing habits evolving, movie marketers need to think digital

Canada Video
Video

4 agency leaders share strategies for navigating uncertainty and recovery

Canada Collection
Collection

Resources and insights to help you navigate uncertain times

Canada Article
Article

For CPGs, the time has come to own the digital customer experience — and deliver

Global Insights

Article
Article

How 3 brands pivoted to meet changing consumer demand and grow online sales

Perspective
Perspective

Now is a time for change in the industry

Collection
Collection

The Update

Infographic
Infographic

A marketer's guide to machine learning fairness

Article
Article

How to prepare for marketing’s permanent shift

Interactive Feature
Interactive Feature

Are recent trends here to stay?

In-depth Reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

10 Collections

Diversity and Inclusion

Discover resources to help you support growth, innovation, and change in your organization.

17 Collections

Marketing Case Studies

Learn how Canadian marketers and brands are getting creative with digital campaigns.

11 Collections

Back to Basics

Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective.

7 Collections

Tools

Test My Site

See how fast your webpages load and get specific tips to speed them up.

Grow My Store

Assess your retail website's customer experience and get tips on how to improve it.

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Shopping Insights

Explore search data to see which products and brands are popular in your category.