Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

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Feature of the week

The all-new marketer’s playbook for delivering performance and privacy

Is your business ready for what's next? Dig into the latest edition of our marketer's playbook for guidance on protecting consumer privacy and driving performance.

Consumer Insights

Global Article
A white woman with long dark hair, wearing a face mask and surrounded by luggage, uses a life-sized mobile phone to access her boarding pass for air travel.
Article

Holiday travel will look different this year. Here’s how marketers can be ready

Global Article
A Black man with white hair and beard looks through reading glasses at his phone, which displays his holiday shopping list. A stack of packages for shipping are piled up nearby.
Article

How to be ready for holiday shoppers this year

Canada Article
What the YouTube Culture and Trends Report reveals about the future of video-Thumbnail
Article

What the YouTube Culture and Trends Report reveals about the future of video

United States Article
Why marketers’ picture of seniors is getting old
Article

Why marketers’ picture of seniors is getting old

Marketing Strategies & Innovations

Tutorial
By using a mix of audio, video, and social media, tailoring your message can get help your HPC brand to the right consumer.
Tutorial

5 tested creative tactics for more effective home and personal care ads

Global Tutorial
A group of people gather for a hybrid meeting, with some in person and some on videoconference.
Tutorial

5 ways to make your meetings more inclusive

Canada Case Study
Why Tim Hortons’ digital rebrand was a powerful play for the future-Thumbnail
Case Study

Why Tim Hortons’ digital rebrand was a powerful play for the future

Global Article
A nonbinary person of color wearing a white tank top and long shorts interacts with a life-size globe, as they search for sustainable products and services.
Article

3 surprising ways people prioritize sustainability in the wake of the pandemic

Report
A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.
Report

The all-new marketer’s playbook for delivering performance and privacy

Canada Article
Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’-Thumbnail
Article

Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’

Canada Article
Illustration for article “How marketers can help brands lead the way in emerging categories”
Article

How marketers can help brands lead the way in emerging categories

In-depth Reading

Big Thinkers

Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers.

7 Collections

Back to Basics

Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective.

13 Collections

Diversity and Inclusion

Discover resources to help you support growth, innovation, and change in your organization.

36 Collections

Marketing lessons from the pandemic

Navigate the uncertainty with strategic insights, tools, and other resources.

77 Collections

Tools

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Illustration for Market Finder tool, globe with measurement diagram

Market Finder

Tools and resources to help you manage your global business.