Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The Update In this video series, Google leaders and industry experts share insights that businesses need to know now. What are the latest trends? How are companies adapting? Join us each week as we discuss the latest data, new products, and marketing strategies. Local Picks Perspective Perspective Now is a time for change in the industry Canada Case Study Case Study How Pride Toronto went virtual to keep audiences engaged and connected Canada Collection Collection Building more inclusive marketing and diverse corporate cultures Canada Collection Collection Resources and insights to help you navigate uncertain times Canada Perspective Perspective How does your brand’s digital maturity measure up? 6 areas to focus your marketing efforts on first Canada Perspective Perspective How we’re rethinking our approach to OKRs and goal-setting Canada Article Article How digital tools are helping Canadian small businesses survive the biggest retail disruption of our time Canada Article Article For CPGs, the time has come to own the digital customer experience — and deliver Global Insights Perspective Perspective 3 ways brands can take action today to fight racial inequity Article Article The at-home consumer: Learnings from the global lockdown Article Article How to foster inclusion while working from home Infographic Infographic A marketer's guide to machine learning fairness Perspective Perspective We have a unique chance to recommit to diversity and unity Interactive Feature Interactive Feature Are recent trends here to stay? Get our newsletter Stay on top of the latest and greatest Subscribe In-depth Reading Marketing on YouTube Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing. 10 Collections Diversity and Inclusion Discover resources to help you support growth, innovation, and change in your organization. 16 Collections Marketing Case Studies Learn how Canadian marketers and brands are getting creative with digital campaigns. 11 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 6 Collections Tools Test My Site Test My Site See how fast your webpages load and get specific tips to speed them up. Grow My Store Grow My Store Assess your retail website's customer experience and get tips on how to improve it. Find My Audience Find My Audience Go beyond demographics to find the people who matter most to your business. Shopping Insights Shopping Insights Explore search data to see which products and brands are popular in your category.