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Take your marketing further with Google. Think with Google.

A black and white illustration of a Quebec skyline with 3 buildings. From left to right: a typical Place Royale building, hotel Château Frontenac, and the City Hall. Centred in front of them, 5 green stars overlay; the middle star is bigger than the rest.

How Quebec City’s marketing team pivoted during the pandemic and boosted hotel occupancy rates

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

Five things you need to know about how Canadians will be car shopping in 2023

A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.

3 leading brands doing the tried-and-new

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

A person with long, dark hair searches on a web browser for a white T-shirt.

How Search innovations can help brands navigate billions of words to drive growth

10 years of Think with Google: Kirk McDonald, North America CEO at GroupM; Yonca Dervişoğlu, VP of marketing at Google EMEA; Marie Gulin-Merle, global VP of ads marketing at Google

Industry leaders predict what marketing will look like in 2032

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google this holiday season

A smiling woman wearing a sweater and a ribbed knit beanie carries two holiday gifts.

2022 Retail Marketing Guide: Be ready for the holidays and seasonal shopping moments

10 years of Think with Google: Lorraine Twohill, CMO of Google, appears surrounded by video player, analytics, and messaging icons.

Google’s CMO on what defines Google marketing

A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.

2022 Retail Marketing Guide: Grow your online and in-app sales

A Black man wearing a work apron over a striped shirt points a scanner at a product’s barcode.

2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

A masked woman dressed in a white, button-down blouse examines a dinner plate.

2022 Retail Marketing Guide: Drive foot traffic and in-store sales

A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

A bearded Black man wearing glasses sits cross-legged while enthusiastically opening a package he’s received.

2022 Retail Marketing Guide: Build your brand and acquire new customers

A woman with long, curly black hair climbs a mountain of mobile devices and plants her flag at the peak.

Resilience experts share the best ways to maximize creativity in times of stress and transition

10 years of Think with Google: A dark-skinned person wearing a white dress shirt and stylish gray pants with their hair up in a bun explores a long scroll containing timeless digital marketing articles. A clock appears in the background.

10 timeless articles that mark 10 years of Think with Google

A woman with dark skin and dark curly hair adds the next-generation leadership pieces to the digital transformation puzzle.

3 ways next-gen leaders embrace uncertainty and drive digital transformation

A handheld game controller hovers over a shopping cart on the Route to Ready.

What’s next for branded virtual experiences, according to the creatives who build them

Why marketers should be building authentic _Thum

Why marketers should be building authentic connections with multicultural Canadians—and how to get started

A woman with long, curly black hair climbs a mountain of mobile devices and plants her flag at the peak.

Resilience experts share the best ways to maximize creativity in times of stress and transition

A woman with dark skin and dark curly hair adds the next-generation leadership pieces to the digital transformation puzzle.

3 ways next-gen leaders embrace uncertainty and drive digital transformation

Why marketers should be building authentic _Thum

Why marketers should be building authentic connections with multicultural Canadians—and how to get started

Multicultural Marketing Report: Canada is a land of diversity-THM

Multicultural Marketing Report: Canada is a land of diversity

Multicultural Marketing Report: Key seasonal moments for marketers-THM

Multicultural Marketing Report: Key seasonal moments for marketers

Multicultural Marketing Report: Building confidence — The newcomer journey-THM

Multicultural Marketing Report: Building confidence — The newcomer journey

Multicultural Marketing Report: Seeking balance-THM

Multicultural Marketing Report: Seeking balance

Multicultural Marketing Report: Building confidence — The purchase journey-4

Multicultural Marketing Report: Building confidence — The purchase journey

How bank CFOs and CMOs can partner to drive growth_THUMBNAIL

How bank CFOs and CMOs can partner to drive growth

A woman with dark skin and short, white hair and glasses sits on a stack of oversized books as she studies for a certificate course to improve her job skills.

Why supporting nontraditional learning and career paths is simply smart business

Five things you need to know about how Canadians will be car shopping in 2023

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google this holiday season

A smiling woman wearing a sweater and a ribbed knit beanie carries two holiday gifts.

2022 Retail Marketing Guide: Be ready for the holidays and seasonal shopping moments

A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.

2022 Retail Marketing Guide: Grow your online and in-app sales

A Black man wearing a work apron over a striped shirt points a scanner at a product’s barcode.

2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

A masked woman dressed in a white, button-down blouse examines a dinner plate.

2022 Retail Marketing Guide: Drive foot traffic and in-store sales

A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

A bearded Black man wearing glasses sits cross-legged while enthusiastically opening a package he’s received.

2022 Retail Marketing Guide: Build your brand and acquire new customers

New insights and 3 emerging consumer personas to help brands navigate the ongoing supply chain disruption-THM

3 consumer personas and new insights to help brands navigate the supply chain disruption

A white woman with long dark hair, holding a pen, works on a 3-panel video storyboard. Panel 1 shows a customer ordering from a fast-food cashier. Panel 2 reveals a splashy close-up of a burger. In Panel 3, the customer holds the burger aloft

Understanding the ABCDs of effective creative on YouTube

How 2 brands and an agency proved the power of custom creative

A man of color wearing a ball cap contemplates buying a bicycle.

Show how your product fits into people’s lives with the ABCDs for Consideration

As part of a promotional video, a white woman with long dark hair presents an image featuring a splashy close-up of a burger.

Get your brand noticed with the ABCDs for Awareness

A Black woman with long, straight black hair, wearing a white dress shirt and gray skirt, designs an automotive video ad.

5 tested creative strategies to improve your auto video ads

A white woman with an undercut pushes play on a video filled with big creative ideas.

One agency’s path to outstanding video creative

Investing in women: How brands can close the gender gap in finances and wealth-THM

Investing in women: How brands can close the gender gap in finances and wealth

A group of disabled friends sign and talk in a living room. Two sit on a couch, while one sits in her wheelchair. The fourth, who has an above-the-knee prosthesis, stands next to the couch, making her point.

Why inclusive marketing means accessible marketing

Actor, author, and advocate Selma Blair, a woman with light skin and short, light hair, TK TK TK.

It’s time to build more disability-inclusive media

Four people gather on a volume bar in front of a large browser displaying video players. One of the people pushes play for a person using an electric wheelchair. Another person moves up the volume button with their white cane.

Accessibility: The missing key to connect with customers

A black and white photograph of Amon Versteeg, senior director of business marketing at Booking.com, looped by dark gray and blue arrows.

How Booking.com is breaking down barriers for LGBTQ+ travellers

A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.

3 leading brands doing the tried-and-new

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

TV’s shift to digital: How brands can use YouTube to reach Canadians in the age of streaming-THM

TV’s shift to digital: How brands can use YouTube to reach Canadians in the age of streaming

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

Why marketers are missing worlds of content people want — and how to change that

A man of color with a spiky undercut and a woman of color with long wavy hair sit on segments of an inverted triangle while watching YouTube videos on a laptop and a mobile device, respectively.

Reach potential customers at every stage of the funnel with video

10 years of Think with Google: Kirk McDonald, North America CEO at GroupM; Yonca Dervişoğlu, VP of marketing at Google EMEA; Marie Gulin-Merle, global VP of ads marketing at Google

Industry leaders predict what marketing will look like in 2032

10 years of Think with Google: Lorraine Twohill, CMO of Google, appears surrounded by video player, analytics, and messaging icons.

Google’s CMO on what defines Google marketing

10 years of Think with Google: A dark-skinned person wearing a white dress shirt and stylish gray pants with their hair up in a bun explores a long scroll containing timeless digital marketing articles. A clock appears in the background.

10 timeless articles that mark 10 years of Think with Google

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