Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week How Search innovations can help brands navigate billions of words to drive growth Search just got smarter. With advancements in natural language models, computers can now understand conversational language, which helps marketers better match keywords to what users are really looking for. Discover how two companies used this capability to connect with, and convert, customers. Feature of the week How Search innovations can help brands navigate billions of words to drive growth Search just got smarter. With advancements in natural language models, computers can now understand conversational language, which helps marketers better match keywords to what users are really looking for. Discover how two companies used this capability to connect with, and convert, customers. Consumer Insights Collection Collection A decade of illuminating insights Perspective Perspective Google’s CMO on what defines Google marketing Article Article Industry leaders predict what marketing will look like in 2032 Article Article 2012 to 2022: What a decade of insights has taught us Marketing Strategies & Innovations Canada Video Video How a YouTube-first approach helped Mark’s shift brand perception and reach new audiences Interview Interview Resilience experts share the best ways to maximize creativity in times of stress and transition Global Perspective Perspective 3 ways next-gen leaders embrace uncertainty and drive digital transformation Perspective Perspective How Google’s in-house marketers are adapting to a shifting privacy environment Article Article How to build a winning analytics team Interview Interview Katie Couric and Fitbit Co-Founder James Park discuss the remarkable past and dynamic future of wearable tech Global Perspective Perspective What’s next for branded virtual experiences, according to the creatives who build them Global Article Article Accessibility: The missing key to connect with customers In-depth Reading Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 7 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections Diversity and Inclusion Discover resources to help you support growth, innovation, and change in your organization. 35 Collections Marketing lessons from the pandemic Navigate the uncertainty with strategic insights, tools, and other resources. 77 Collections Tools Find My Audience Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Tools and resources to help you manage your global business.
