Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

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Feature of the week

5 consumer truths to get your marketing ready for 2021

After a year as unpredictable as 2020, what lessons can we learn? We looked at billions of search queries from 2020, as well as consumer behaviours, surveys, and interviews, to find out.

Local Picks

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‘Why?’ dominated the 2020 Google Year in Search

Watch now
Canada Collection
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Top insights from 2020 to lead you into 2021

Ads Leaderboard
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Ads Leaderboard

The top 10 ads Canadians chose to watch on YouTube in 2020

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Back to Basics

Canada Perspective
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Perspective

Change is here. Marketing leaders must take real actions to show diversity matters, or risk brand erosion

Canada Data Collection
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Data Collection

Recent retail insights on the Canadian consumer journey

Canada Perspective
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Perspective

With more car shoppers online, it’s time for the auto industry to simplify the journey

Canada Article
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Article

The trending products Canadian shoppers searched for leading into the holidays

Global Insights

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3 industry leaders sum up 2020 in one word

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Resources and insights to help you navigate uncertain times

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The update - i leader di Google e gli esperti del settore condividono insight utili ai professionisti del marketing in questo momento.
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The Update

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Article

Your measurement resolution for 2021: Get a grip on incrementality

Perspective
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Perspective

The future of commerce is here. Are you ready?

Global Article
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Article

Rethink ready: How to prepare your business for what’s next

In-depth Reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

6 Collections

Diversity and Inclusion

Discover resources to help you support growth, innovation, and change in your organization.

22 Collections

Marketing Case Studies

Learn how Canadian marketers and brands are getting creative with digital campaigns.

13 Collections

Back to Basics

Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective.

12 Collections

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Shopping Insights

Explore search data to see what's popular in your category.