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Feature of the month

Think with Google Canada’s most-read articles of 2019

We've rounded up the articles that resonated most with Canadian marketers, from data and measurement to consumer journeys and the power of video.

Local Picks

Canada Article
Article

Canadians are omnichannel holiday shoppers — and it’s not too late to reach them

Canada Article
Article

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

Canada Article
Article

The always-on shopper: How consumers are redefining the holiday shopping season

Canada Case Study
Case Study

How Joe Fresh used insights and YouTube influencers to win new holiday customers

Canada Perspective
Perspective

Lightspeed CEO Dax Dasilva shares 3 strategies for cultivating innovation

Canada Perspective
Perspective

The future of telecom: Embracing the power of 5G

Canada Perspective
Perspective

How Indochino’s lean marketing team gets big results during the competitive holiday season

Canada Interview
Interview

Innovating in retail: Loblaw Media’s move to micro-niche marketing

Global Insights

Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

Perspective
Perspective

9 ways we’re changing habits, so we can make more inclusive marketing at Google

Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

Article
Article

Who wants to watch videos of normal people doing normal things? Just about everyone

Perspective
Perspective

Lessons from top companies on building a better data-first strategy

Open
Perspective
Perspective

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

In-depth Reading

Your Holiday Guide

Insights to win the holiday season, with marketing research and case studies to own each stage of the shopping journey.
17 Items

Big Thinkers: Insights designed to help you think big

Innovative strategies require big ideas. Big Thinkers is a quarterly series where Canada's thought leaders share their unique perspectives.
3 Items

Think Planning

Consider this your go-to planning resource, with insights, trends, and learnings to inform your marketing strategy throughout the year.
19 Items

Consumer Insights

Understand the shifts in consumer behaviour, needs, and beliefs that will help you unlock fresh insights to drive your business.
3 Items

Tools

Test My Site

See how fast your webpages load and get specific tips to speed them up.

Grow My Store

Assess your retail website's customer experience and get tips on how to improve it.

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Shopping Insights

Explore search data to see which products and brands are popular in your category.