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Feature of the week

Why marketers should be building authentic connections with multicultural Canadians – and how to get started

Marketers are in a unique position to create positive change, and should mirror Canada’s diverse population in the campaigns they create. Dive in to our six-part report featuring new insights on multicultural Canadians and newcomers to Canada, and how to reach them authentically

Why marketers should be building authentic connections with multicultural Canadians – and how to get started

Feature of the week

Why marketers should be building authentic connections with multicultural Canadians – and how to get started

Marketers are in a unique position to create positive change, and should mirror Canada’s diverse population in the campaigns they create. Dive in to our six-part report featuring new insights on multicultural Canadians and newcomers to Canada, and how to reach them authentically

Consumer Insights

Marketing Strategies & Innovations

In-depth Reading

Big Thinkers

Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers.

Back to Basics

Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective.

Diversity and Inclusion

Discover resources to help you support growth, innovation, and change in your organization.

Marketing lessons from the pandemic

Navigate the uncertainty with strategic insights, tools, and other resources.

Tools

Test My Site

Test your mobile site speed and deliver a better experience.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Market Finder

Tools and resources to help you manage your global business.

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