Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week New retail insights on the Canadian consumer journey In this month’s data collection, we look at new research that shows consumers are heading back in stores, but sticking with new omnichannel habits. Local Picks Canada Article Article How the pandemic may affect holiday shopping Canada Tutorial Tutorial Back to Basics: An SEO starter guide Article Article How people decide what to buy lies in the ‘messy middle’ of the purchase journey Canada Article Article Back to Basics: Shopify shares tips for creating a seamless e-commerce experience Canada Article Article How to future-proof your business by integrating your digital channels with your call centre Canada Report Report Mobile best practices: Tips, tools and trainings to create a better app experience Canada Video Video 4 agency leaders share strategies for navigating uncertainty and recovery Canada Collection Collection Resources and insights to help you navigate uncertain times Global Insights Perspective Perspective ‘Keep that same energy’: How the ad industry can sustain momentum for racial justice beyond this moment Article Article How 3 brands pivoted to meet changing consumer demand and grow online sales Collection Collection The Update Infographic Infographic A marketer's guide to machine learning fairness Article Article How to prepare for marketing’s permanent shift Interactive Feature Interactive Feature Are recent trends here to stay? Get our newsletter Stay on top of the latest and greatest Subscribe In-depth Reading Marketing on YouTube Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing. 10 Collections Diversity and Inclusion Discover resources to help you support growth, innovation, and change in your organization. 18 Collections Marketing Case Studies Learn how Canadian marketers and brands are getting creative with digital campaigns. 11 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 8 Collections Tools Test My Site Test My Site See how fast your webpages load and get specific tips to speed them up. Grow My Store Grow My Store Assess your retail website's customer experience and get tips on how to improve it. Find My Audience Find My Audience Go beyond demographics to find the people who matter most to your business. Shopping Insights Shopping Insights Explore search data to see which products and brands are popular in your category.