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Latest trends and stories

YouTube’s Debbie Weinstein addresses what’s on Canadian marketers’ minds in 2018

Interview Apr 2018

The Data-Driven Marketer's Strategic Playbook: Canada Edition

Article Mar 2018

Marketing with machine learning: How brands in Canada can get started

Article Feb 2018

How data-driven marketing helps you act when the time is right

Article Apr 2018

How mobile became a power tool in idle moments

Perspective Mar 2018

YouTube Canada 2018 Ads Leaderboard: Spotlighting the ads Canadians chose to watch in Q1

Ads Leaderboard Mar 2018

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Marketing Resources

Advertising Channels

Consumer Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Tools for marketers

Google Trends

Use real-time search data to help you gauge consumer search behaviors.

Speed Scorecard

Find out how your site ranks against your peers, by country and connection type.

Consumer Barometer

Explore the role of online sources in the journey from consideration to purchase.

Display Benchmarks

Pull up-to-date industry bench marks for your display campaigns.