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Feature of the week

With COVID-19 restrictions differing by province, retailers must think local and online this Black Friday

As the second wave of the pandemic sweeps across Canada, we are expecting to see an impact on how Black Friday and Cyber Monday play out across the country. This season, retailers must take a local and online approach to holiday shopping.

Local Picks

Canada Perspective
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Perspective

Change is here. Marketing leaders must take real actions to show diversity matters, or risk brand erosion

Canada Collection
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Collection

Your guide to holiday planning

Canada Video
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Video

5 ways startups and entrepreneurs can embrace e-commerce

Canada Video
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Video

Here's what the Canadian holiday shopper looks like in 2020

Watch now
Canada Article
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Article

5 things Canadian retailers need to know about the most digital holiday shopping season on record

Tutorial
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Tutorial

Back to Basics: Tips for writing effective responsive search ads

Canada Data Collection
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Data Collection

Recent retail insights on the Canadian consumer journey

Collection
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Collection

Resources and insights to help you navigate uncertain times

Global Insights

Perspective
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Perspective

How 4 experts are accelerating digital marketing transformation

Open
Global Article
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Article

What pandemic video trends reveal about consumer needs

Collection
The update - i leader di Google e gli esperti del settore condividono insight utili ai professionisti del marketing in questo momento.
Collection

The Update

Perspective
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Perspective

The future of commerce is here. Are you ready?

Global Perspective
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Perspective

Agency Conversations: How to be future-ready through digital transformation

Global Article
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Article

Rethink ready: How to prepare your business for what’s next

In-depth Reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

6 Collections

Diversity and Inclusion

Discover resources to help you support growth, innovation, and change in your organization.

22 Collections

Marketing Case Studies

Learn how Canadian marketers and brands are getting creative with digital campaigns.

13 Collections

Back to Basics

Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective.

11 Collections

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Shopping Insights

Explore search data to see what's popular in your category.