Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Back to Basics: 5 ways to make the most of your mobile app E-commerce on the rise in Canada, and many companies are turning to their mobile apps as a way to build on the momentum. Here are five ways to maximize your app’s potential. Local Picks Canada Collection Collection Resources and insights to help you navigate uncertain times Canada Case Study Case Study How brands are shifting their strategies to support Canadians during COVID-19 Canada Perspective Perspective A framework to help guide marketing strategies now, and in the future Canada Perspective Perspective Building a 'new normal': How to help your business embrace change Canada Article Article Canada’s e-commerce moment is now: Here’s what retailers need to know Canada Perspective Perspective Tips for forecasting the ‘new normal’ Canada Perspective Perspective Inside Google Marketing: How we’re reprioritizing marketing investments Canada Article Article Google search data reveals how brands can help during the coronavirus pandemic Global Insights Perspective Perspective How to be the partner your clients deserve in times of crisis Article Article The at-home consumer: Learnings from the global lockdown Interview Interview The Think with Google Podcast Article Article Will social distancing accelerate a trend toward home as headquarters? Canada Collection Collection Resources to help your small business manage through uncertainty Perspective Perspective How to lead brands through ‘the steepest learning curve of our professional lives’ Get our newsletter Stay on top of the latest and greatest Subscribe In-depth Reading Inside Google Marketing Go behind the curtain for an exclusive look at our marketing best practices and brand-building strategies. 19 Collections Diversity and Inclusion Discover resources to help you support growth, innovation, and change in your organization. 19 Collections Marketing Case Studies Learn how Canadian marketers and brands are getting creative with digital campaigns. 10 Collections Marketing Tutorials Whether you need a quick refresher or want to get up to speed, our marketing tutorials offer guidance on variety of topics. 16 Collections Tools Test My Site Test My Site See how fast your webpages load and get specific tips to speed them up. Grow My Store Grow My Store Assess your retail website's customer experience and get tips on how to improve it. Find My Audience Find My Audience Go beyond demographics to find the people who matter most to your business. Shopping Insights Shopping Insights Explore search data to see which products and brands are popular in your category.