The ads that captured attention of Canadians this quarter focused on music, creativity, athleticism — and sometimes all three. Our Ads Leaderboard features the top five ads Canadians chose to watch on YouTube in Q3, and YouTube Music’s "Open the world of music. It’s all here" took the top spot. Factors like watch time and retention rate all play a part in selecting the top ads for our leaderboard.

1

YouTube Music: Open the world of music. It's all here.

Brand YouTube Music Creative Agency Industry PDX Media Agency Essence & PHD
2

Nike - Dream Crazy

Brand Nike Creative Agency Wieden+Kennedy Media Agency Jungle Media
3

Creativity is the Answer - adidas

Brand adidas Creative Agency 72andSunny Media Agency Carat
4

McDonald's Summer Drink Days are Back for 2018! | McCafé® Canada

Brand McDonald's Canada Creative Agency Cossette Media Agency OMD
5

#DearFutureDads | Dove Men+Care

Brand DoveMenCanada Creative Agency Tag Media Agency Mindshare

Methodology

Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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