In the last quarter of 2018, Canadians were captivated by the Kenyan hockey team's unforgettable game in Canada, the heart-warming magic of the holidays, and "ordinary Canadian" Jon Hamm's very Canadian to-do list. Factors like watch time, views, and retention rate all play a part in selecting the top ads.

Tim Hortons | The Away Game

Brand Tim Hortons Creative Agency Zulu Alpha Kilo Media Agency UM
1

A&W | The Beyond Meat Burger

Brand A&W Canada Creative Agency Rethink Media Agency Vizeum Canada
2

Walmart Canada | Bring Holiday Magic Home*

Brand Walmart Canada Creative Agency Cossette Media Agency Mindshare
3

Magic

Brand Canadian Tire Creative Agency TAXI Media Agency Touché!
4

Ordinary Canadian Guy

Brand SkipTheDishes Creative Agency Arrivals + Departures Media Agency True Media
5

Methodology

The YouTube Ads Leaderboard showcases the most engaging ads that people choose to watch each month. Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

*Video rights have expired.

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