With Cannes Lions 2017 on the horizon, our special edition Leaderboard celebrates the most popular global video ads since last year's festival.

1

Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

Brand Nike Creative Agency Wieden+Kennedy Media Agency Mindshare, Wieden+Kennedy
2

Knorr #LoveAtFirstTaste

Brand Knorr Creative Agency MullenLowe Media Agency PHD, Mindshare
3

Clash of Clans: Hog Rider 360°

Brand Supercell Creative Agency Barton F. Graf
4

Best Day Of My Life | Shell #makethefuture

Brand Shell Creative Agency Possible Media Agency Mediacom
5

How to Use a Raw Egg to Determine if Your Mattress is Awful - #PURPLE

Brand Purple Creative Agency Harmon Brothers
6

This is a phone.

Brand Samsung Creative Agency Leo Burnett Media Agency Starcom Worldwide
7

The Unexpected John Cena Prank | Hidden Camera

Brand 'Cricket Wireless Creative Agency Shareability Media Agency MEC
8

Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

Brand Budweiser Creative Agency Anomaly Media Agency MediaCom
9

A Better Super Bowl | NFL Hyundai Super Bowl LI

Brand Hyundai Motor America Creative Agency Innocean USA Media Agency Canvas Worldwide
10

2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

Brand Kia Motors North America Creative Agency David&Goliath Media Agency Canvas Worldwide and Innocean Worldwide

YouTube Cannes to Cannes Ads Leaderboard

The YouTube Cannes to Cannes Ads Leaderboard is a list of the top 10 most popular video ads globally from March 2016 to April 2017. The ranking is determined using some of YouTube's strongest signals of viewer choice–including factors like watch time, views, and mix of paid/organic views.

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