Back to Basics: Online resources to elevate your digital marketing skills

Chris Henry / April 2020

Back to Basics is a new Think with Google Canada series where Google experts explore digital marketing best practices.

As many Canadians adjust to new ways of working and engaging, online training and tools can assist with the transition. To help, we’ve put together a list of resources you can use to improve your skills as a digital marketer.

Digital skills:

Google Applied Digital Skills
Get essential digital training like how to use digital tools for everyday tasks and how to connect and collaborate with digital tools through these online tutorials.

Prep for the G Suite Certification
Learn how to use G Suite in the workplace and prepare for the G Suite Certification exam with these free lessons.

Digital marketing:

Google Skillshop: Google Ads
Get Google Ads certified and learn how to advertise your business online.

Google Ads on Air: Learn From Home video series
Boost your marketing knowledge with deep dives, feature updates and insights, hosted by Google Ad experts.

Google Digital Workshop
Data, tech and digital marketing content designed to help grow your business or jumpstart your career.

Growing your business:

Google Primer
Quick and easy app-based lessons for anyone looking to grow their business and digital marketing skills.

Google For Small Business
A personalized plan of Google products so you can learn how to grow your business on the web.

Google Marketing Platform for Small Businesses
Free, easy-to-use tools and integrated solutions to help grow your business.

Grow with Google OnAir
Learn how to stay connected and productive while managing a business remotely through online courses and virtual coaching.

Digital Main Street
Supported by Google, Digital Main Street helps businesses connect with digital technologies to engage customers and grow their business.

Technology and development:

Make the Web Faster
Analyze, optimize and build high performance web sites leveraging Google’s infrastructure.

Google Developers Training: Training for Android and Web Developers
Learn how to develop high-quality apps that are both useful and marketable.

Google Cloud Training
Stay motivated and build new skills using cloud technology.

Digital leadership skills:

Google Digital Workshop: Foundations of Everyday Leadership
Learn why and how leadership skills are so critical to organizational success, and the foundations of effective leadership.

Google Digital Garage: Inspiring Leadership through Emotional Intelligence
Learn how emotional intelligence, hope, mindfulness, and compassion help build great leadership relationships.

Strategies and tutorials:

Think with Google podcast
Tools, strategies and interviews to help you and your marketing team stay ahead of the curve.

Think with Google Canada marketing tutorials
Whether you need a quick refresher or want to help get your team up-to-speed, these marketing tutorials offer guidance for tackling a variety of topics.

Discover even more free online courses to upgrade your digital marketing and leadership skills on Grow with Google and Skillshop.

Resources and insights to help you navigate uncertain times