ChrisChan

Chris Chan

Head of Industry - Retail Google Canada

1 Google/Ipsos, Omnichannel Holiday Study, Nov. 2017–Jan. 2018, Canada, Holiday Shoppers, n=703 Early Birds, n=351 Deal Seekers, n=1048 Evergreen, n=609 Last Minute.

2 Google/Ipsos, Omnichannel Holiday Study, Nov. 2018–Jan. 2019, Canada, Holiday shoppers 18+ who shopped in previous 48 hours, n=310 shoppers Nov. 22–28, 2018.

3 Google/Ipsos, Omnichannel Holiday Study, Nov. 2018–Jan. 2019, Canada, Holiday shoppers 18+ who shopped in previous 48 hours, n=1234 shoppers Nov. 1–28, 2018.

4 Google Trends, Canada, Nov. 2013–2018.

5 Google/Ipsos, Omnichannel Holiday Study, Nov. 2018–Jan. 2019, Canada, Holiday shoppers 18+ who shopped in previous 48 hours, n=515 online purchases Nov. 1–28, 2018.

6 Google Data, U.S., Nov.–Dec. 2017.

7 Google/ Ipsos, Omnichannel Holiday Study, Nov. 2018–Jan. 2019, Canada, Holiday shoppers 18+ who shopped in previous 48 hours, n=618 shopping occasions with a store visit Nov. 1–28, 2018.

8 Google/Ipsos, Omnichannel Holiday Study, Nov. 2018–Jan. 2019, Canada, Holiday shoppers 18+ who shopped in previous 48 hours, n=1279 shopping occasions with a purchase Nov. 1–28, 2018.

9 Google/Ipsos, Omnichannel Holiday Study, Nov. 2018–Jan. 2019, Canada, Canadian holiday shoppers 18+ who shopped in previous 48 hours, n=374 shopping occasions without a purchase Nov. 22–28, 2018.

10 Google Trends, Canada, past 30 days as of Dec. 6, 2018.

11 Google Data, Canada, Nov.–Dec. 2017.

12 Google Data, U.S., April 2015–March 2016 vs. April 2017–March 2018.