Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have much to look forward to, and the hope is that this holiday season will be a time for celebration. We see this in their shopping as well. In the fourth quarter of 2020, retail searches grew at a rate over 3X higher than the same time the previous year,1 signifying a major shift to digital. The path to purchase is also growing increasingly complex, as customers combine online and in-store shopping experiences in new ways.
We’ve created a straightforward retail guide to help you get the most out of Google during the holidays with highly useful tools, product recommendations, and consumer insights to help you achieve your business and marketing objectives. Whether you’re looking to optimize your existing marketing mix or making a game plan for the holiday season, this guide has you covered to capture the comeback.
Download our latest guide for retailers and brands.