50% of Canadian holiday shoppers visited a store during Cyber Week.
Google/Ipsos, “Holiday Shopping Study” Nov 26-Dec 2, Online survey, Canada, n=319 Online Canadians 18+ who shopped for the holidays in the past 2 days.
growth in search interest for “buy seeds online”.
increase in search interest for “backyard ideas”.
growth in search interest for “kitchen renovations”.
of Canadians purchased from a new brand in the last month.
of Canadian online shoppers used a shopping app in their previous 2 days while shopping.
36% of Canadian shoppers have shopped online with a new store/retailer they hadn’t before COVID-19.