58% of Canadians say they are shopping with local businesses.
Google/Ipsos, “Holiday Shopping Study” Oct 30- Nov 18, Online survey, Canada, n=945 Online Canadians 18+ who shopped for the holidays in the past 2 days.
growth in search interest for “buy seeds online”.
increase in search interest for “backyard ideas”.
growth in search interest for “kitchen renovations”.
of Canadians purchased from a new brand in the last month.
of Canadian online shoppers used a shopping app in their previous 2 days while shopping.
50% of Canadian holiday shoppers visited a store during Cyber Week.