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58% of Canadians say they are shopping with local businesses.

Google/Ipsos, “Holiday Shopping Study” Oct 30- Nov 18, Online survey, Canada, n=945 Online Canadians 18+ who shopped for the holidays in the past 2 days.

Related Data

8 X

growth in search interest for “buy seeds online”.
Google Trends, CA, Jan 2019 - Feb 2021

5 X

increase in search interest for “backyard ideas”.
Google Trends, CA, Feb 2020 vs. Feb 2021

5 X

growth in search interest for “kitchen renovations”.
Google Trends, CA, Jan 2019 - Feb 2021

1/3

of Canadians purchased from a new brand in the last month.
Feb 11-14, 2021. Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market.

49 %

of Canadian online shoppers used a shopping app in their previous 2 days while shopping.
January 2021. Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market.

50% of Canadian holiday shoppers visited a store during Cyber Week.
Nov 26-Dec 2, 2020 - Google/Ipsos, “Holiday Shopping Study”, Online survey, Canada, n=319 Online Canadians 18+ who shopped for the holidays in the past 2 days.