Explore Google’s 2021 Retail Guide for insights on the latest shopping behaviours over the past year and ways to deliver on your business and marketing goals.
Retailers have been asking us about what trends are shaping the future. We may not have the answers, but we do know there's no going back to how things were before. At some point, the post-pandemic shopper will become just “the shopper” — and the actions you take to engage with them today will help deliver your long-term growth.
Last year saw a seismic shift in shopping behaviour, in addition to a huge move toward digital-first (or digital-only) consumption habits. From more than a third of Canadians saying they have discovered new brands through online resources during COVID-19,1 to 9 in 10 Canadian shoppers searching online ahead of in-store purchases.2 Customers are now combining online and in-store shopping experiences in durable ways.
We’ve created a new Retail Guide to help you be there for your customers in their new shopping journey. This guide will help you navigate behaviour changes and connect with customers at every step to drive more sales.
The guide breaks down how to build relationships with more customers in four major ways:
- Reaching customers as they browse
- Engaging customers as they research
- Converting customers looking to purchase
- Preparing to drive sales during the holidays
Explore the guide below to get started.