Sarah Bradley headshot

Sarah Bradley

Consumer Insights Manager, Ads Marketing Google Canada

Sources (7)

1 Statistics Canada, Retail Trade December 2018, February 2019

2 Google/Ipsos “Holiday Study”, November 2018 - January 2019, Online survey Canada, n=3,107, online Canadians 18+ who shopped in the past 2 days. [Pre Black Friday/Cyber Monday Week (Nov 15-21) (n=332).]

3, 6, 7 Google/Ipsos “Holiday Study”, November 2018 - January 2019, Online survey Canada, n=3,107, online Canadians 18+ who shopped in the past 2 days

4 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK (n=2999), Canada (n=3107), US (n=5543), online 18+ who shopped in the past two days between Dec. 27, 2018 and Jan. 2, 2019

5 Google/Ipsos “Shopper Tracker”, November - December 2019, “Holiday Period”, online survey, Canada, n=1,849 online Canadians 18+ who shopped for something within the past 48 hours. [ Excluding “None of the Above” (n=1,712)]

8-10 Google Data, US, 2018 vs. 2016

11 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, Canada, n=3,107 online Canadians 18+ who shopped in the past two days. [Occasional: In-store Shopping Occasions (n=1,831)