Emily Eberhard2crop.jpg

Emily Eberhard

Global Head of Retail and Shopping Ads, Google

Sources (12)

1 Google/Ipsos Connect, “Rising Consumer Expectations in the Micro-Moment,” U.S., Dec. 2016 n=1,516 U.S. online smartphone users, A18+

2, 4 Google Data, U.S., Jan.-June 2015 vs. Jan-June 2017

3 YouTube Data, U.S., “Classification as Store Tour" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2015 and 2017.

5 Analytics, U.S., July-Sept. 2017. Based on data from Analytics accounts that have authorized Google to share website data in an aggregate way.

6,7 Google Data, U.S., Nov.-Dec. 2016

8 Google Data, U.S., Dec. 2016

9 YouTube Data, U.S., Mobile, Classification as Shopping video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2015 and 2017.

10,11 Google Data, U.S., Jan.-June 2015 vs. Jan-June 2017

12 YouTube Data, U.S., Classification as Unboxing video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2017

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