Kristina Elkhazin

Kristina Elkhazin

Head of Industry, Retail, Google

1 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, Holiday shoppers 18+ who shopped in previous 48 hours (n=2,711).

2 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, Holiday shoppers who still had a purchase to make (n=1,725).

3 Google/Ipsos, "How People Shop with YouTube Study,” July 2018, Canada, 18–64 year olds who go online at least once per month and have purchased something in the last year (n=2,400).

4 Google/Magid Advisors, "The Role of Digital Video in People’s Lives,” July 2018, Canada, US, Ages 18–64, general online population (n=2,000).

5 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, Holiday shoppers Early Birds (n=703), Deal Seekers (n=351), Evergreen (n=1,048), Last Minute (n=609).

6 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, Holiday shoppers up until the Black Friday/Cyber Monday period (n=457).

7 Google/Ipsos, “Shopping Tracker,” Oct.–Dec. 2017, Canada, Online survey of shoppers 13+ who return to a retailer site (n=3,281).

8 Google Data, April 2015–March 2016 vs. April 2017–March 2018, Canada.

9 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, Holiday shoppers’ online purchase occasions (n=1,153).

10 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, Last-Minute Holiday shoppers (n=609).

11 Google Data, July–Dec. 2015 vs. July–Dec. 2017, Canada.