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Swathi Meenakshi Sadagopan

Strategy & Insights Lead Google Canada

1 Google Trends Data, CA, March 29-April 4, 2019 vs. March 31-April 6, 2020

2 Google/Ipsos, “Holiday Shopping Study” Nov 26-Dec 2, Online survey, Canada, n=319 Online Canadians 18+ who shopped for the holidays in the past 2 days

3 Google commissioned Ipsos COVID-19 tracker, CA~n=600 online consumers 18+ per market who will shop for the holiday season. Oct 22-25

4 Google/Ipsos, “Holiday Shopping Study”Oct 30- Nov 18, Online survey, Canada, n=516 Online Canadians 18+ who shopped for the holidays in the past 2 days & say Black Friday is an important sales date to them.

5 Google/Ipsos, “Holiday Shopping Study”Oct 30- Nov 18, Online survey, Canada, n=945 Online Canadians 18+ who shopped for the holidays in the past 2 days

6 Google Trends Shopping, CA, November 2020, top trending searches, past 30 days