Meet the teams and technology behind milestone moments in ads safety.
A free and safe webspace is vital to the livelihoods and empowerment of people around the world.
2011: 130 million bad ads blocked or removed1
2020: 3.1 billion bad ads blocked or removed2
Progress in ads safety relies on the ability of our researchers and experts to set policies and make updates that continually improve the quality of the ads people see.
Director of Monetized Policy, Trust & Safety
Policy Transparency Lead, Trust & Safety
Our cyclical method creates a feedback loop that improves our practices and policies.
Once our human experts dug deeper, they discovered a national vacation rental property scam.4
This finding was a significant landmark that informed future ads‑safety practices.
Over the years, scammers became more sophisticated in the tricks they used to get people to click the ads, so we assembled a specialized team to monitor these ever-changing tactics.
Engineering Director, Ads Privacy & Safety
780 million bad ad experiences eliminated6
1.7 billion bad ad experiences eliminated7
Over 3.2 billion bad ad experiences eliminated.8 That’s 100 bad ads per second.
Temporarily paused over five million ads referencing the U.S. election while results were being certified9
Strategist, Trust & Safety
Over 99 million bad ads blocked from bad actors trying to capitalize on the pandemic10
Senior Product Manager, Ads Privacy & Safety
Google Global Policy
Copy & Design: Grow (Agency); Product Lead: Casey Fictum; Production Lead: Jenny Maughan.