Brands and agencies are rapidly accelerating their digital plans to connect with a new age of consumer. From responding in real time to automating internal processes, this shift is helping the best partnerships be ready for the future, together.
A new study from Google and 4A’s explores how brands and agencies can work together to accelerate growth.1
Here, we brought together Marissa Jarratt, 7-Eleven chief marketing officer, and Abbey Klaassen, president of 360i, to reveal how automation helps them meet customers on their terms.
This is the second installment in our three-part Ready Together series featuring strategic brand and agency partners. See the first conversation to find out what Kellogg’s Gail Horwood and Leo Burnett’s Aki Spicer say about rethinking operating models together.
Copy & Design: Redwood BBDO (Agency); Story: Paddy Collins and Aly Gibson; Product Lead: Casey Fictum; Production Lead: Jenny Maughan.