Tips, tools and insights to help marketers drive online sales

Kristen Butler, Agrima Singh / August 2020

How people shop has fundamentally changed and consumers are increasingly engaging with brands in an online-first world. We anticipate that this holiday season, more Canadian shoppers will make purchases online than ever before. Research shows 65% of Canadian shoppers say they will shop online more for the holidays than they did in previous seasons.1

People are still looking for contactless, more convenient ways to shop and send gifts to loved ones over the holiday season. They’re searching for new brands and products online, and when heading in-store, are checking product availability — 69% of Canadians shoppers will confirm online that an item is in stock before going to buy it.2

Automation can help marketers stay flexible, show up early and meet consumers along their purchase journey. Learn about online best practices and explore case studies from companies adidas, Lowe's and Mejuri in the Guide to Driving Online Sales.

Think with Google Canada Guide to Driving Online Sales
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