New retail insights on the Canadian consumer journey

Canada

New retail insights on the Canadian consumer journey

Retail stores are starting to reopen across Canada. In this month’s data collection, we look at new Google/Ipsos research from June that shows consumers are heading back in stores, but sticking with new omnichannel habits.

As of June, Canadian shoppers are heading back in stores — but it’s not shopping-as-usual

Retail Omnichannel

of Canadian consumers say they are consolidating their shopping.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel

of Canadian consumers say they’re finding their shopping to be more efficient these days.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel

of Canadian consumers say they are only buying the essentials right now.

June 18-21, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel

of Canadian consumers say shopping in-person is more stressful than shopping online.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel

of Canadian shoppers are limiting the touching of products in-store.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel

of Canadian shoppers are spending less time browsing in-store.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market

E-commerce is on the rise as of June — but so is omnichannel shopping

Retail Omnichannel
58%

of Canadian consumers are looking online in advance for deals or promotions.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel
34%

of Canadian consumers are searching online to see whether the items are stock/carried at the store.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel
33%

of Canadian consumers are researching online the best product to buy ahead of time.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel
20%

of Canadian consumers are checking all the ways they can purchase/collect (e.g. curbside).

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel
18%

of Canadian consumers are checking how busy the store is.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel
14%

of Canadian consumers are reserving items online for BOPIS/curbside.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market

In June, shoppers were still looking for seamless transactions

Retail Omnichannel

of Canadian consumers think buying online and picking up in store/curbside will be a beneficial way for them to shop even when there are no restrictions.

June 18-21, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel

searches for “curbside pickup” have grown globally YoY.

Google Data
Retail Omnichannel

searches for “click + collect” have grown globally YoY.

Google Data
Retail Omnichannel

of shoppers would use self-serve checkouts if retailers offered them.

June 18-21, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel

of Canadian consumers have experienced at least one issue when ordering online during COVID-19.

June 18-21, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market
Retail Omnichannel

of Canadian consumers would use online appointment booking, if retailers offered the choice.

June 25-28, 2020 - Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market