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Recent retail insights on the Canadian consumer journey

Spring shopping came early this year. Canadian consumers continue to inform their in-store shopping by going online in advance to research, find deals, and confirm stock. As well, people have started searching for spring projects, not just products and are looking for ways to fuel new hobbies and passions, such as gardening.

growth in search interest for “buy seeds online”.

of Canadian online shoppers used a shopping app in their previous 2 days while shopping.

increase in search interest for “backyard ideas”.

of Canadians purchased from a new brand in the last month.

growth in search interest for “kitchen renovations”.