Recent retail insights on the Canadian consumer journey

Canada

Recent retail insights on the Canadian consumer journey

New research shows Canadian consumers are thinking about efficient ways to shop and plan their purchases.

Most people are consolidating their shopping trips

79%

of Canadians are shopping at stores that carry a range of items.

Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.
66%

of Canadians are consolidating their shopping to single stores.

Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.
82%

of Canadian consumers prefer to shop in-store.

Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

Shoppers are researching online before purchasing

searches for "in stock" have grown globally YoY.

Google Data

of Canadian shoppers are browsing for items online only.

Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

of Canadian shoppers use a search engine to discover or find a new brand.

Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

People still want safe and seamless transactions

of Canadians have faced online ordering issues during COVID-19.

Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market.

searches for “curbside pickup” have grown globally YoY.

Google Data

searches for “click + collect” have grown globally YoY.

Google Data