Recent retail insights on the Canadian consumer journey

Canada

Recent retail insights on the Canadian consumer journey

New research shows Canadian consumers have already started to think about and shop for the holiday season.

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The pandemic has accelerated online shopping this holiday season.

But many Canadians are still planning to shop in-store.

of Canadian holiday shoppers say they will shop online more during the holidays.

Sept 24-27, 2020 - Google commissioned Ipsos COVID-19 Tracker, CA n=660 consumers who plan to shop for the holiday season 18+.

of Canadian planned holiday shoppers say they will browse for gift ideas online, not in-store.

Sept 24-27, 2020 - Google commissioned Ipsos COVID-19 Tracker, CA n=660 consumers who plan to shop for the holiday season 18+.

of Canadian shoppers that plan to shop this holiday season say they won’t go in-store.

Aug 27-30, 2020 - Google commissioned Ipsos COVID-19 Tracker, CA n=660 consumers who plan to shop for the holiday season 18+.

Canadians that do shop in-store will use it more as a transaction point.

Shoppers are going to be entering the stores with their decisions already made through online research and even purchasing ahead of time.

61%

of Canadian planned holiday shoppers say they’ll confirm stock online before heading in-store.

Sept 24-27, 2020 - Google commissioned Ipsos COVID-19 Tracker, CA n=660 consumers who plan to shop for the holiday season 18+.

global searches for “curbside pickup” YoY.

Google Data
68%

of Canadian shoppers are avoiding touching products in-store.

Sept 24-27, 2020 - Google commissioned Ipsos COVID-19 Tracker, CA n=660 consumers who plan to shop for the holiday season 18+.

Holiday shoppers are thinking more about what they buy and where they buy it.

They are trying new retailers, supporting small businesses, and seeking value.

of Canadians shopped with a retailer that was new to them.

Sept 10-13, 2020 - Google commissioned Ipsos COVID-19 Tracker, CA n=660 consumers who plan to shop for the holiday season 18+.

of Canadian holiday shoppers say they’ll shop more at local small businesses this season.

Aug 27-30, 2020 - Google commissioned Ipsos COVID-19 Tracker, CA n=660 consumers who plan to shop for the holiday season 18+.

global searches for “best affordable” YoY.

Google Data