Canada

Recent retail insights on the Canadian consumer journey

Spring shopping came early this year. Canadian consumers continue to inform their in-store shopping by going online in advance to research, find deals, and confirm stock. As well, people have started searching for spring projects, not just products and are looking for ways to fuel new hobbies and passions, such as gardening.

Illustration for Recent retail insights on the Canadian consumer journey collection

growth in search interest for “buy seeds online”.

Google Trends, CA, Jan 2019 - Feb 2021

of Canadian online shoppers used a shopping app in their previous 2 days while shopping.

January 2021. Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market.

increase in search interest for “backyard ideas”.

Google Trends, CA, Feb 2020 vs. Feb 2021

of Canadians purchased from a new brand in the last month.

Feb 11-14, 2021. Google commissioned Ipsos COVID-19 tracker, CA n=1000 online consumers 18+ per market.

growth in search interest for “kitchen renovations”.

Google Trends, CA, Jan 2019 - Feb 2021