Back to Basics: Online resources to elevate your digital marketing skills

Chris Henry / April 2020

Back to Basics is a Think with Google Canada series where Google experts explore digital marketing best practices. We have updated this article to include 2021 resources.

Many Canadian marketers are looking for new ways of working and engaging, and online training and tools can assist with the transition. We’ve put together a list of resources you can use to improve your skills as a digital marketer and help with your business marketing needs.

Digital marketing tools and resources

Google My Business Marketing Kit
Create free and customizable videos, posters, and more from your Google My Business profile on Google.

Google Ads on Air: Learn From Home video series
Boost your marketing knowledge with deep dives, feature updates and insights, hosted by Google Ad experts.

Google Digital Workshop
Data, tech and digital marketing content designed to help grow your business or jumpstart your career.

Digital training and certification

Google Skillshop
Training and certification in Google Ads, Google Marketing Platform, Google Analytics and more.

Google Primer
Quick-and-easy, app-based lessons for anyone looking to grow their business and digital marketing skills.

Google Career Certificates
Build on your marketing skills with professional certificates in UX design, project management and data analytics.

Google Applied Digital Skills
Get essential digital training like how to use digital tools for everyday tasks and how to connect and collaborate with digital tools through these online tutorials.

Google Workspace Training
Learn tips for Google Workspace tools including Docs, Sheets and Drive.

Growing your business

Google For Small Business
A personalized plan of Google products so you can learn how to grow your business on the web.

Google Marketing Platform for Small Businesses
Free, easy-to-use tools and integrated solutions to help grow your business.

Grow with Google OnAir
Learn how to stay connected and productive while managing a business remotely through online courses and virtual coaching.

ShopHERE powered by Google
Free one-to-one support to help build, launch and manage your e-commerce store.

Digital Main Street
Supported by Google, Digital Main Street helps businesses connect with digital technologies to engage customers and grow their business.

Technology development

Make the Web Faster
Analyze, optimize and build high performance web sites leveraging Google’s infrastructure.

Google Developers Training: Training for Android and Web Developers
Learn how to develop high-quality apps that are both useful and marketable.

Google Cloud Training
Stay motivated and build new skills using cloud technology.

Digital leadership skills

Google Digital Workshop: Foundations of Everyday Leadership
Learn why and how leadership skills are so critical to organizational success, and the foundations of effective leadership.

Google Digital Garage: Inspiring Leadership through Emotional Intelligence
Learn how emotional intelligence, hope, mindfulness, and compassion help build great leadership relationships.

Discover even more free online courses to upgrade your digital marketing and leadership skills on Grow with Google and Skillshop.

Marketing lessons from the pandemic