Inside Google Marketing: 3 steps to master digital advertising

Kevin Murakami / February 2021

Learn from Google’s own marketing experts exactly how they build campaigns that successfully achieve each marketing objective. This guide gives you an inside look at how the Media Lab team, which manages the media strategy for all of Google’s advertising campaigns, gets it done. The media guide breaks down the team’s strategy into three steps, sharing exactly which Google ads products the team uses — and in what order — to drive awareness, lead generation, online sales, offline sales, and app installs.

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