Headshot of Renee Bulgin

Renee Bulgin

Head of Telecom, Media and Entertainment Google Canada

1 Google Trends, Canada, June 1, 2019 - June 1, 2020.

2 Google commissioned Ipsos COVID-19 tracker, US, CA, UK, FR, DE, IT, AU, JP, RU, IN, CN, ES, BR, MX n=1000 online consumers 18+ per market. May 1-3, 2020

3 YouTube Internal Data, U.S., March 11, 2020–April 10, 2020 vs. March 11, 2019–April 10, 2019

4 YouTube Internal Data, CA, March 2020

5 GlobalNews.ca, "More Canadians likely to shop, eat out than go to concerts, sports games in 2020: poll,' May 17, 2020

6 MTM March 2020 as reported by Media in Canada; SVOD Subscriptions Surpass Cable

7 Comscore MMX® Multi-Platform, Persons 18+, Top 100 Properties - Unrolled, March 2020, Canada.

8 Commissioned Nielsen MMM Meta-Analysis, Canada, 2017-2018. Base: all CPG MMMs commissioned by Google and completed in 2017-2018 that contain YouTube and TV results. This list includes 15 MMMs broken out by annual results for a total of 30 studies across CPG categories. ROI is “Retail ROI,” defined as total incremental sales divided by total media spend. TV ROI represents the average across all broadcasters, and TV spends are estimates based on available Industry Benchmark Rates. YT spend is based on rate card across all demographics (18+). For each study, YouTube ROI is defined to be significantly greater based on a one-tailed test with significance level 0.05.