Pivot to personalization: How to have one-on-one conversations at scale

July 2018

Mike Armstrong, brand strategy lead at Google, spoke at AToMiCon 2018 about how personalization is dramatically changing the marketing landscape. Products and services are more personalized than ever before, but most advertising is still designed for a mass audience.

See how you can use better reach, better context, and better storytelling to have one-on-one conversations at scale.

WPP’s CTO explains how technology is enabling transformation for agencies and marketers