When the future is unclear, marketers often turn to their trusted partners for advice. While the COVID-19 pandemic is unique, we asked Canadian agencies to share some of the strategies that have helped them navigate uncertainty in the past, and suggestions for ways marketers can start planning for recovery.
We sat down with four leaders from Canadian agencies — Nish Shah, VP Strategy at Initiative, Jeff Greenspoon, CEO of Dentsu Canada, Urania Agas, Chief Client Officer at MediaCom Canada and Sebastian Rennie, Chief Investment Officer at GroupM Canada — to get their reflections on what they’ve learned from the past, and their perspectives on next steps for navigating recovery.
What can marketers learn from the past and apply to today?
How can marketers weather the storm and position themselves for recovery?
For more resources to help navigate uncertainty and recovery, visit Think with Google’s collection page Resources and insights to help you navigate uncertain times.