One way to prepare your business for what’s next is to invest in data and insights. But shifts in consumer expectations challenge you to find safer ways to show people ads and measure campaigns.
We’ve updated our privacy and performance playbook with the latest Google ads and measurement solutions to help you get ready for these privacy shifts and drive strong performance.
We’ve also included case studies, showcasing how companies have used these solutions to accelerate their growth.
Taking steps to be privacy ready can seem daunting, but the following solutions from Google can help you get started. In this playbook, you’ll learn how to:
1. Build direct relationships with your customers.
People want transparent, meaningful relationships with brands they care about. PepsiCo was able to improve ROI up to 3X by building direct customer relationships.Explore this Chapter
2. Ensure your measurement remains accurate and actionable.
People don’t want to be tracked across the internet. Enable your first-party data to give a more accurate view of how users convert. Asos, a U.K.-based retailer, observed 31% more conversions by using first-party data to measure campaigns more accurately.Explore this Chapter
3. Drive performance by keeping your ads relevant.
People expect useful, relevant experiences that respect their privacy. Rituals, a bath and body retail company, was able to increase conversions 85% by surfacing powerful insights from its first-party data to find more valuable customers.Explore this Chapter