One minute with … Renato Fernandez
SeriesOne minute with ...
We spent a minute with Renato Fernandez, chief creative officer of TBWA\Chiat\Day Los Angeles. What’s one surprising thing you’d find on his desk? Watch the interview to find out.
Interviewer: What was your very first job?
Renato Fernandez: I start at eight years old as a cartoonist,
Interviewer: Who are you?
Renato Fernandez: I'm Renato Fernandez
I am the chief creative officer of TBWA\Chiat\Day Los Angeles.
Interviewer: What does that mean?
Renato Fernandez: I mean that I'm the boss.
Interviewer: Why did you get into this business?
Renato Fernandez: Storytelling.
I love to tell stories.
Interviewer: What would I be surprised to find on your desk?
Renato Fernandez: An actual newspaper.
I read them almost every day.
Interviewer: What's the biggest misperception people have about you?
Renato Fernandez: They confuse me with my twin brother.
Interviewer: What's the best professional wisdom anyone has ever given you?
Renato Fernandez: Always work for people that you admire.
Interviewer: If you hadn't chosen this career path, what
do you think you'd be doing right now?
Renato Fernandez: These are tough, spiritual questions…
Playing the guitar.
Interviewer: How would your team describe you in one word?
Renato Fernandez: Resilient.
Interviewer: Where do you see yourself in 10 years?
Renato Fernandez: Hopefully enjoying the fact that we built
the future of advertising.