Navigating your retail business through COVID-19

While the global economy adjusts to the ongoing pandemic, the importance of retail has never been more in focus. As Canadian consumers increasingly shop online, retailers are optimizing to be easily accessible across devices, keep supply chains fully functional, and provide timely delivery, all while looking after the health and safety of employees and customers.

In this playbook, we highlight the changing user habits online, and what this means for retailers. We explore how retailers can better manage their storefronts to be helpful to customers, adjust their marketing campaigns to portray a brand that is helpful, and be available to customers whenever they are needed.

Navigating the road ahead: A guide to help Canadian businesses adapt marketing strategies in wake of COVID-19