The Think with Google Podcast is here to help you and your marketing team stay ahead of the curve. From tools and strategies to interviews with experts, you can start listening now wherever you get your podcasts.
Episode No. 2: Captivating Creative
March 12, 2020 – 17 min.
The fast pace of the internet presents several challenges for marketers today, especially when it comes to how to captivate consumers. In this episode, we explore the one thing that marketers should never underestimate in their campaigns — the power of surprise. We’ll talk with Google Doodles’ Perla Campos and learn how one doodle won the hearts of Selena fans. We’ll even hear from Surprisologist Tania Luna on how to be a brand that won’t be forgotten.
Episode #1: Data and Diversity
March 5, 2020 – 20 min.
Diversity matters to your bottom line. And now, machine learning is being used to prove just that. In this episode, we hear from the Geena Davis Institute about its collaboration with Google and USC to develop machine learning technology to analyze film and television for gender parity. We then talk with Google Chief Marketing Officer Lorraine Twohill about how Google develops its own practices around diversity, equity, and inclusion.