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Think with Google
Consumer Insights
Marketing Resources
Content Marketing Data & Measurement Micro-Moments Programmatic Advertising
Advertising Channels
Mobile Search Video

Programmatic Advertising

Programmatic buying isn't just efficient—it leads to more sophisticated and targeted campaigns. Get the latest research and case studies on real-time bidding and data-driven creative.

Inside Google marketing: How we use contextual signals to break through with mobile users

Tutorial Aug 2017

Holanda Mexico: Mordisko's first programmatic branding campaign

Case Study Aug 2017
Canada

Putting Data-Driven Targeting to the Test With Six Canadian Brands

Article Feb 2017
Canada

Amex Canada Discovers 68% More Mobile-Driven Conversions With Cross-Device Measurement

Case Study Aug 2016
Canada

Three Insights for Advertisers From the Canadian DoubleClick Leadership Summit

Infographic Oct 2016
Canada

The Canadian Buyer's Guide to Programmatic Direct

Article Jun 2016
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