Programmatic Advertising

Programmatic buying isn't just efficient—it leads to more sophisticated and targeted campaigns. Get the latest research and case studies on real-time bidding and data-driven creative.

Inside Google marketing: How we use contextual signals to break through with mobile users

Tutorial August 2017

Holanda Mexico: Mordisko's first programmatic branding campaign

Case Study August 2017

Putting Data-Driven Targeting to the Test With Six Canadian Brands

Article February 2017

Amex Canada Discovers 68% More Mobile-Driven Conversions With Cross-Device Measurement

Case Study August 2016

Three Insights for Advertisers From the Canadian DoubleClick Leadership Summit

Infographic October 2016

The Canadian Buyer's Guide to Programmatic Direct

Article June 2016