Headshot of Sara Scurfield

Sara Scurfield

E-commerce Marketing Lead Google Canada

1 Google/Ipsos, “Shopping Tracker,” April–June 2018, Canada, Online survey, n=2,735 adults 18+ who shopped in the past two days. Response based on top 3 box on a 7 point scale.

2 Google/Ipsos, “Shopping Tracker”, Oct.–Dec. 2017, Canada, Online survey, n=3,618 online Canadians 13+ who shopped in the past two days.

3 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, n=543 holiday shoppers who visited a store in the past 48 hours.

4 Google Data, U.S., Jan.–Jun. 2015 vs. Jan.–Jun. 2017.

5 Google Data, Canada, July–Dec. 2015 vs. July–Dec. 2017.

6 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, n=2,711 holiday shoppers 18+ who shopped in previous 48 hours.

7 Google/Ipsos, "Omnichannel Holiday Study," Nov. 2017–Jan. 2018, Canada, n=750 holiday shoppers 18+ who shopped and used their phone in store.