COVID-19 has fundamentally changed what consumers and businesses want and need. People are more digital than ever, and they’re looking for brands to engage with them at every stage of their shopping journey.
Research shows 30% of Canadians would rather buy from a company that provides a wide range of ways to reach them, from web forms to calls.1 This back-and-forth between online and offline touchpoints can make it hard to connect the dots between leads from your ad campaigns and final sales.
Automation can help marketers stay flexible, show up early and identify ways to meet consumers along every touchpoint of their purchase journey. Learn about best practices and explore case studies from Gensco and SearchKings in the Complete Guide to Lead Generation.