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Jonathan Meltzer

Director of Ads Marketing, Measurement and Platforms, Google

1 Results based on a Google-commissioned Nielsen study, EMEA (Italy, France, U.K.), APAC (Hong Kong, Australia), Americas (U.S.), Campaigns in the siloed media buying portion of the study reached an average of 322,575 unique consumers for each million impressions purchased compared to campaigns in the  consolidated media portion of the study which reached an average of 359,617 unique consumers for each million impressions purchased, as measured by Nielsen Digital Ad Ratings. May-Dec. 2017.

2 A Google commissioned BCG report, “A Guaranteed Opportunity in Programmatic Advertising,” 40 participants from 12 countries (Australia, Brazil, China, France, Germany, India, Italy, Japan, Singapore, the UAE, the U.K., and the U.S.), July-Sept. 2017.