Millions of Canadians continue to turn to YouTube for the video content they love, providing more and more opportunities for brands looking to connect with valuable, attentive audiences. As discussed at the YouTube Pulse event in Canada, here are three insights to help shape your video strategy.
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1 ComScore Video Metrix Multiplatform, March 2017, Canada.
2 YouTube Internal Data, 2016 vs. 2017 (January 1—April 26), Canada.
3 Google/Ipsos, Human Stories Canada, June 2016.
4 Google Ipsos, Influencer Study, Online Canadians 13+, n=2,340 to n=4,530 personality occasions measured, Canada.
5 Google Data, April 14, 2016 vs. April 14, 2015, Global.
6 YouTube Data, April 11—April 24, 2017 vs. March 28—April 10, 2017, Canada.
7 Google Data, January 1—March 22, 2016 vs. January 1—March 22, 2017, Canada only.
8 Google Internal Data, August 2016 (when volume is at least 10%), Global.
9 Google Bumper Brand Lift Meta Analysis, 2016, Global.
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