Ellie Winter_1

Ellie Winter

Contributor, Video Marketing at Google

1 YouTube Data, U.S., Classification as back to school videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, July - Sept 2014 and 2016

2 YouTube Data, U.S., Classification as back to school videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan - Dec 2016

3 YouTube Data, U.S., Classification as review videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, July 2015 - June 2017

4 YouTube Data, U.S., Classification as Shop with Me videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan - June 2015 and 2017

5,8 Google /Ipsos Study, back-to-school Insights, U.S., July 2017 (n=488 parents of children aged 6-17)

6,7 Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=418 parents that visit YouTube at least once a month)

 

9 Google/Ipsos Study, Review Video Behavior Insights, U.S., July 2017 (n=646 Millennials)