1 Google Trends data, May 2015 vs. May 2016, Canada.

2 Google/Ipsos, “Spring/Summer Fashion,” 2016, Canada, online females 18+, YouTube users n=469.

3 Google/Ipsos, “Spring/Summer Fashion,” 2016, Canada, online females 18+, overall n=951.

4 Google/Ipsos, “Spring/Summer Fashion,” 2016, Canada, online females 18+, overall n=1001, YouTube users n=469.

5 Google/Ipsos, “Spring/Summer Fashion,” 2016, Canada, online females 18+, overall n=1001, YouTube users n=469, showing top two on a seven-point scale.

6 comScore, “Media Metrix Multiplatform,” females, 18–24, March 2016.

7 Google/Ipsos, “Spring/Summer Fashion,” 2016, Canada, online females 18+, trailing millennials n=113.