For the Big Game and Beyond, Canadians Turn to YouTube

Download
February 2016

In the digital age, February's Big Game is about so much more than what happens on the field. It's about the anticipation, the predictions, the ads, the halftime show, the snacks, the post-game analysis, and the highlights. For all this and more, Canadians turn to YouTube.

For Big Game And Beyond Canadians Turn To Youtube
How Sportsnet shifted its digital video strategy to keep audiences engaged