The Canadian retail landscape has never been more primed for growth. By 2023, Canadian digital commerce will grow by 30%1. That’s a $60-billion market. The opportunity is there for the taking — and there’s room for all retailers to thrive whether they’re traditional, pure play, or brand-focused.
When it comes to online shopping, Canadian consumers are, in fact, already leaders in many ways. According to new research by Google and Deloitte on the eCommerce landscape, 77% of Canadians go online to discover the things they want to buy, compared to 72% of Americans2. And 82% of Canadians research and purchase online, which is on par with the U.S. at 85%3. Plus, Canadian consumers want to buy Canadian products. Are you making it easier for them to purchase yours?
There’s a great divide out there between the retailers who can quickly adapt to and thrive in this environment, and those who can’t. But the good news is, your business has more opportunity to build on than ever before.
Americas
Future proofing your business: Why digital is the way to win in Canada
June 2019
Others are viewing
Marketers who view this are also viewing
-
CollectionCollectionCollection
Think planning
-
ArticleArticle
Reach beyond reach: Brand marketing in the age of machine learning
-
PerspectivePerspective
Machine learning is like having a billion extra interns, not one Einstein, to make effective ads
-
ArticleArticle
What marketers can learn from the most powerful YouTube trends of 2022
-
PerspectivePerspective
3 leading brands doing the tried-and-new
-
PerspectivePerspective
Why marketers are missing worlds of content people want — and how to change that
1 eMarketer, May 2019, Retail Ecommerce Sales, Canada 2019 - 2023
2 Deloitte/Google “"Future proofing your business: Why digital is the way to win in Canada", Canada and USA, March 2019 - April 2019, n = 1009 Canadian Shopper 18+ and n = 1000 US Shoppers 18+
3 Deloitte/Google “"Future proofing your business: Why digital is the way to win in Canada", Canada and USA, March 2019 - April 2019, n = 1009 Canadian Shopper 18+ and n = 1000 US Shoppers 18+