From binging music-related videos and listening to throwback playlists to learning how to play instruments, Canadians turn to YouTube for music more than any other platform. In partnership with Ipsos, we looked at the unique needs YouTube fills in the lives of Canadian music fans.
How YouTube captures the eyes (and ears) of Canadian music fans
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1 Google/Ipsos Connect, May 2017, n=2,453 online Canadians who watch genre monthly.
2 Google/Ipsos Connect, May 2017, n=791 watch the specific genre on YouTube monthly.
3 Google/Ipsos Connect, May 2017, n=563 watch the specific genre on YouTube monthly and made related purchase.