It’s a new world out there. Canadian families are no longer gathering around the TV at an appointed time very often anymore — instead, they are increasingly turning to online video, because it delivers content that’s highly personalized to them, and reflects what they’re passionate about. Why should this matter to marketers? Because that highly personalized content inspires viewers to discover new things. In fact, more than 90% of Canadians say YouTube helps them discover new products or brands1. Here’s what marketers need to know about the new way of watching, and how they can engage with today’s audience.
The new way of watching: Primetime is personal
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Taylor JenkinsHead of Chromebooks, Search & OPA Marketing Google Canada
1 Google/Ipsos, “How People Shop with YouTube,” CA, n=2,400 people age 18-64 who go online at least once per month and have purchased something in the past year, August 2018.