Debbie Weinstein_HS (2).png

Debbie Weinstein

VP of YouTube/Video Global Solutions

1 Comscore VMX® Multi-Platform, Persons 18+, December 2020, Canada

2 YouTube Internal Data, CA, December 2020

3 Google/Talkshoppe, CA, whyVideo study, n=1953 A18-64 Genpop video users, March 2020

4 Google Data, Global, total conversions reported for TrueView for action campaigns, May 2019–April 2020.

5 BMO Sales Data Q1 2021

6 Google-commissioned Nielsen/YouGov study, U.S., Long-term effects model meta analysis, brand lift metrics defined as: ad awareness, consideration, purchase intent, and willingness to recommend, base data from MMM studies selected and compiled by Nielsen across 20 CPG brands that contained media channels YouTube, Google Display Network, Google Search, TV, radio, and print results, 2016–2019.

7 Commissioned Nielsen Brand Equity Model Meta Analysis, Canada, 2017-2020. Brand Health Metrics defined as: Ad awareness, Consideration, Purchase intent and Word of mouth. Base: Data from MMM studies selected and compiled by Nielsen across 26 CPG observations that contained media channels: YouTube, Google Display Network, Google Search, TV, Other Video, Other Display. Third party brand lift metrics selected and compiled in partnership with Nielsen across the same 26 CPG observations for ad awareness, consideration, purchase intent, and word of mouth