Why Quebecers can't get enough YouTube

July 2018

Together with Ipsos Connect, Google conducted a study in Canada to better understand how and why users are consuming different types of content on YouTube. In this exclusive Quebec report, we break down the reasons why Quebecers love YouTube, the variety of ways it impacts their lives, and the types of content they love most.

Pivot to personalization: How to have one-on-one conversations at scale