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YouTube Ads Leaderboard Canada: Q3 2018

The ads that captured attention of Canadians this quarter focused on music, creativity, athleticism — and sometimes all three. Our Ads Leaderboard features the top five ads Canadians chose to watch on YouTube in Q3, and YouTube Music’s "Open the world of music. It’s all here" took the top spot. Factors like watch time and retention rate all play a part in selecting the top ads for our leaderboard.

YouTube Music: Open the world of music. It's all here.

Brand

YouTube Music

Creative Agency

Industry PDX

Media Agency

Essence & PHD

1

Nike - Dream Crazy

Brand

Nike

Creative Agency

Wieden+Kennedy

Media Agency

Jungle Media

2

Creativity is the Answer - adidas

Brand

adidas

Creative Agency

72andSunny

Media Agency

Carat

3

McDonald's Summer Drink Days are Back for 2018! | McCafé® Canada

Brand

McDonald's Canada

Creative Agency

Cossette

Media Agency

OMD

4

#DearFutureDads | Dove Men+Care

Brand

DoveMenCanada

Creative Agency

Tag

Media Agency

Mindshare

5

Methodology

Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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