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YouTube Ads Leaderboard Canada: Q4 2018

In the last quarter of 2018, Canadians were captivated by the Kenyan hockey team's unforgettable game in Canada, the heart-warming magic of the holidays, and "ordinary Canadian" Jon Hamm's very Canadian to-do list. Factors like watch time, views, and retention rate all play a part in selecting the top ads.

Tim Hortons | The Away Game

Brand

Tim Hortons

Creative Agency

Zulu Alpha Kilo

Media Agency

UM

1

A&W | The Beyond Meat Burger

Brand

A&W Canada

Creative Agency

Rethink

Media Agency

Vizeum Canada

2

Walmart Canada | Bring Holiday Magic Home*

Brand

Walmart Canada

Creative Agency

Cossette

Media Agency

Mindshare

3

Magic

Brand

Canadian Tire

Creative Agency

TAXI

Media Agency

Touché!

4

Ordinary Canadian Guy

Brand

SkipTheDishes

Creative Agency

Arrivals + Departures

Media Agency

True Media

5

Methodology

The YouTube Ads Leaderboard showcases the most engaging ads that people choose to watch each month. Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

*Video rights have expired.

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