Tools

Inform and strengthen your digital marketing strategies with Google tools that help you explore consumer trends and insights.

Google Trends

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitor set. See spikes, troughs, and trends—clearly and colorfully.

Display Benchmarks

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Consumer Barometer

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Speed Scorecard

Speed Scorecard

Find out how your site ranks against your peers, by country and connection type.

Test My Site

Test My Site

Find out how mobile-friendly your site is. Test load times across both mobile and desktop devices. Powered by PageSpeed Insights.