Tools Inform and strengthen your digital marketing strategies with Google tools that help you explore consumer trends and insights. Google Trends Google Trends A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitor set. See spikes, troughs, and trends—clearly and colorfully. Display Benchmarks Display Benchmarks Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format. Consumer Barometer Consumer Barometer Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories. Test My Site Test My Site Find out how mobile-friendly your site is. Test load times across both mobile and desktop devices. Powered by PageSpeed Insights.