Your digital marketing toolbox

These tools are designed to help improve your brand’s marketing, web performance, analysis, digital experience, and more. Choose a use case below to find the tools to match your needs. What are you interested in?

Culture & Trends

What's trending in my category or market? I want to find out what my potential customers are engaging with and searching for.

Competitive Analysis

How do I stand up against the competition? What can I do to differentiate my company? I want to see how my brand compares against industry benchmarks.

Consumer Insights

Who is buying my product and why? What are they searching for and where are they shopping? I want to make better decisions about my marketing campaigns and ad spending.

Diagnostic Tools & Industry Benchmarks

Am I fast enough? How is my site performing? Am I using the right platform? How does my campaign compare to the rest of the industry? I want to measure my brand's performance and get tips on improving key metrics.

Access the complete set of Think with Google tools

Already know what you need? Go directly to the tool that's right for you.

Google Trends

Google Trends

Gauge consumer search behaviors and gain key insights into your competitive set by studying real-time search trends.

Google Surveys ($)

Google Surveys ($)

Build a survey to get fast, reliable insights from consumers across the internet and on mobile devices.

Test My Site

Test My Site

See how fast your webpages load and get specific tips to speed them up.

Shopping Insights

Shopping Insights

Explore search data to see which products and brands are popular in your category.

Grow My Store

Grow My Store

Assess your retail website's customer experience and get tips on how to improve it.

Find My Audience

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Market Finder

Market Finder

Identify your next global markets, and get data and customer insights to put a marketing plan into action.

Tips, Tricks & Hacks

These other Google resources may not have been designed specifically for marketing, but smart use of them can deliver insights and help you stay on top of trends.