Your digital marketing toolbox

These tools are designed to help improve your brand’s marketing, web performance, analysis, digital experience, and more. Choose a use case below to find the tools to match your needs. What are you interested in?

Culture & Trends

What's trending in my category or market? I want to find out what my potential customers are engaging with and searching for.

Competitive Analysis

How do I stand up against the competition? What can I do to differentiate my company? I want to see how my brand compares against industry benchmarks.

Consumer Insights

Who is buying my product and why? What are they searching for and where are they shopping? I want to make better decisions about my marketing campaigns and ad spending.

Diagnostic Tools & Industry Benchmarks

Am I fast enough? How is my site performing? Am I using the right platform? How does my campaign compare to the rest of the industry? I want to measure my brand's performance and get tips on improving key metrics.

Access the complete set of Think with Google tools

Already know what you need? Go directly to the tool that's right for you.

Google Trends

Google Trends

Gauge consumer search behaviors and gain key insights into your competitive set by studying real-time search trends.

Consumer Barometer

Consumer Barometer

Learn how the internet impacts the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories

Speed Scorecard

Speed Scorecard

Compare your mobile site speed to industry peers and see the potential revenue impact that speed has on the bottom line.

Display Benchmarks

Display Benchmarks

Pull key user engagement metrics across countries, verticals, ad formats, and ad sizes, so you can plan and measure the success of your display campaigns.

Test My Site

Test My Site

See how fast your webpages load and get specific tips to speed them up.

Grow My Store

Grow My Store

Assess your retail website's customer experience and get tips on how to improve it.

Market Finder

Market Finder

Identify your next global markets, and get data and customer insights to put a marketing plan into action.

Google Surveys ($)

Google Surveys ($)

Build a survey to get fast, reliable insights from consumers across the internet and on mobile devices.