Culture & Trends

Find out what your potential customers are engaging with and searching for. See what's trending in your category or market.

Recommended Tools

These tools can help you keep tabs on industry trends and insights.

Google Trends

Use real-time data to gauge consumer search behaviour over time.

Google Trends is an invaluable tool for marketers who need information about what matters most to their audiences. Google Trends uses real-time data to help marketers gauge consumer search behaviours over time. It’s also a go-to resource for marketers looking to explain or prepare for swings in demand.

The homepage of Google Trends offers you Featured Insights as well as news stories that are trending now. Scroll down and click on More Trending Searches to filter results by category and region.

If you have a topic, phrase, or trend you’d like to dig into, type it into the explore box. After your results page has loaded, you can compare up to four more items and adjust results by date, region, category, and type of search.

Other suggestions:

  • Click the menu on the upper left of your screen. 
  • Click on trending searches to see what people are searching for.
  • Click on Top Charts to see monthly trends across multiple categories in the U.S. and yearly trends around the world.
Pro Tip
You can sign up for email notifications about top trending search terms or trends around topics you are interested in. Click the menu and scroll down to Subscribe.
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Tips, tricks & hacks

These Google products weren't necessarily built for marketing, but smart use of them will help you stay on top of trends and insights.

YouTube Trends

See what potential consumers are obsessing over on YouTube.

YouTube Trends is the destination for the latest trending videos on YouTube and a resource for daily insight into what's happening in web video.

Go straight to the trending video feed. Check out the YouTube Trends blog for a look at trends that emerge on YouTube and videos that reflect broader cultural trends. You can also subscribe to YouTube Re:View to get the latest trending YouTube content delivered directly to your inbox.

See what's trending

Google News

Keep your finger on the pulse of the top global and local headlines in various categories, and customize a news feed tailored for your interests.

Want to create your own business news site or a special-interest zine monitoring a specific cultural aspect? Google News not only lets you see top global and local headlines in various categories, it allows you to customize a news feed tailored for your interests. After clicking on a news category or typing in a search topic, you are given the option to “follow” the category or topic. For example, if you type “marketing” into the Google News search field, on the results page, you can then follow marketing-related news.

For more details, go here.

Build a news feed

Google Play

See what apps and games are topping the charts in the Android ecosystem. Check out Google Play to see what Android users are obsessing over this week.