Diagnostic Tools & Industry Benchmarks

Measure your brand’s site and campaign performance and get tips on improving key metrics.

Recommended tools

These tools can help you gauge your own performance, compare it against the competition, and suggest ways to improve it.

Test My Site

See how fast your webpages load and get specific tips to speed them up.

Test My Site is a simple way to understand how your mobile page speed impacts your business and compares to top performers in your industry. Simply input a url to see your site speed on specific pages across your web properties. You’ll obviously want to start with the homepage, but don’t forget to test other high-traffic or business-critical consumer-facing pages.

Based on the analysis, Test My Site provides a free report with customized, simple recommendations to improve your mobile site speed.

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Grow My Store

Assess your retail website’s customer experience and get tips on how to improve it.

Grow My Store will analyze the customer experience on your site based on studies showing what is important to customers, such as product information, store details, payment options, delivery methods, and more.

In addition to showing you how your website performs right now, Grow My Store also suggests new ways you can improve your site, position yourself to customers across the web, and achieve your goals.

You’ll get a full report, making it easy to dig into where you’re doing well, see areas where you have the opportunity to improve, and get tips about how and why to do so.

How to use:

  1. Enter your domain.
  2. Select whether your business sells online only, in-store only, or online and in-store and hit “Let’s go.”
  3. Scroll down to find a preview of some areas where you’re doing well.
  4. To get your full personalized report, including your customer experience score, click “Get my full report” and enter your details.
  5. You’ll get an email from us when your report is ready to view in full. This can take some time. Once you get the email, click “view my report”, and start exploring how your site experience measures up. You can also click "Share report" to share with others in your company.
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Speed Scorecard

Compare your mobile site’s speed to industry peers and see the potential revenue impact that speed has on the bottom line.

The Mobile Speed Scorecard allows you to rank your mobile site against peers, by country and connection type. It relies on real-world data from the Chrome User Experience Report.

For the Mobile Speed Scorecard, simply:

  • Set country and connection speed (3G or 4G).
  • Type your domain into the top of the box and hit the arrow.
  • To get a comparison, type another domain into the top of the box. You can compare up to 10 domains.

The Impact Calculator gives you a directional look at how improving your mobile site speed could increase your conversions and revenue.

For the Impact Calculator, you’ll need a little more information. Domain and current speed will be populated with information from the Speed Calculator, but you’ll also need:

  • Average Monthly Visitors
  • Average Order Value ($)
  • Conversion Rate (%)

Then simply use the slider to see how mere seconds can have a big impact on revenue.

(Average Monthly Visitors, Average Order Value, and Conversion Rate can be found in various tools, including Google Ads, Analytics 360, CRM systems, or any other web analytics platform your company may use.)

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Display Benchmarks

Gain a better understanding of how your display campaigns measure up across the industry.

Marketers need to know how their display campaigns perform against the industry at large. But comparing performance metrics can be a maddening exercise, with little uniformity or context. That’s why Google’s Display Benchmarks Tool was designed to add color and shade to data.

The opening screen offers a global snapshot of click-through rates. Simply hover over a country to preview that country’s data. Click on a country to get a snapshot report, which also offers a look at rich media interactions and user attention.

You can also pull other industry benchmarks, such as interaction rate and time, impression rate, and video completions. Need a region-by-region breakdown of campaign performance? Slice and filter the data by country, vertical, ad size, and ad format.

You can display results in map form, according to ad format, or in trend view.

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