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Feature of the week

Tourism is taking off. Here’s what travel marketers can do now

Travel behaviours have changed. Explore how the new Google research uncovers the trends of today to help the tourism industry adapt for the travel needs of tomorrow.

Consumer Insights

A woman holds a giant green magnifying glass over search returns for saving money, getting a passport, and interviewing for a job.

Search insights: It’s all about work, travel, and frugal finances this summer

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4 ways the pandemic has changed shopping behaviours

What you were Searching for: June’s 3 most read articles

What you were Searching for: June’s 3 most read articles

A man looks through a search bar as if it's a telescope and sees searches for concert tickets and party supplies.

Socialising is back: Monthly search trends you need to know

What the YouTube Culture and Trends Report reveals about the future of video-Thumbnail

What the YouTube Culture and Trends Report reveals about the future of video

A black-and-white photo shows an individual looking at their laptop and holding a credit card, ready to make an online purchase. Overlaid on top of the laptop is a stylised translucent yellow icon of a shopping bag.

Retail playbook: Everything you need for the 2021 holiday season

A Black woman wearing a protective mask over her nose and mouth walks along a winding path while pulling a rolling suitcase and holding a credit card.

The new path to purchase in travel, finance, and retail

A man of color lies on his stomach on a search bar and looking through binoculars. Above him float three browser windows featuring a watering can, a swimming pool, and an RV.

Summer-ready: See the latest seasonal search trends

Marketing Strategies & Innovations

A Black woman sits on a park bench, drinking a cup of coffee, as an electric car drives by.

How a century-old brand is transforming the auto industry

Lilly Singh, YouTube creator and talk show host, and Deborah Wahl, Global CMO of GM

More than box ticking: How inclusivity can be a brand’s superpower

Two people interact with online privacy tools.

Privacy Sandbox: The future of privacy — and how you can prepare

Creare video di successo

The ingredients for success behind Barilla’s cinematic ad watched by 17.5M

A group of people gather for a hybrid meeting, with some in person and some on videoconference.

5 ways to make your meetings more inclusive

Google Impact Challenge CEE: The organisations driving inclusive digitisation

Google Impact Challenge CEE: The organisations driving inclusive digitisation

Tools

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Market Finder

Get data and insights to identify your next global markets.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Digital Maturity Benchmark

How does my data-driven marketing measure up?

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Google Trends

Gauge consumer search behavior with real-time search trends.