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Feature of the week

Untapped potential: How digital challengers can grow with export

It’s never been easier for retailers to reach new customers around the world. Tech disruption has given even the smallest companies the chance to go global from the get-go. But are they? Learn how up-and-comers can tap into the new possibilities of digital tools to compete with the big players.

Local Picks

Article
Article

Holiday recipes for success: Real-life stories to inspire your 2020 campaigns

Poland Ads Leaderboard
Ads Leaderboard

YouTube Ads Leaderboard - Poland: November 2019

Slovakia Case Study
Case Study

Breaking through borders: How automation and a lean campaign structure can help international growth

Slovakia Case Study
Case Study

Think conversations, not (just) conversions: Engaging consumers with AI-powered advertising

Infographic
Infographic

Journey of a Smart Shopper: Consumer Electronics in CEE

Article
Article

Hungary’s travel trends: From last-minute searches to a shift in peak season

Ukraine Case Study
Case Study

Strategy make-over: How transforming their digital marketing helped one travel brand increase conversions by 50%

Global Picks

Article
Article

10 digital marketing predictions for 2020

Article
Article

4 key steps to improve your data-driven marketing

Thought Leadership
Thought Leadership

What 2.7M YouTube ads reveal about gender bias in marketing

Thought Leadership
Thought Leadership

9 ways we’re changing habits, so we can make more inclusive marketing at Google

Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

Article
Article

Who wants to watch videos of normal people doing normal things? Just about everyone

In-depth reading

Export

Use these insights and success stories to discover how your business can get closer to consumers around the world.
12 Items

Retail

See how businesses that put data to work to understand new consumer behaviours are best positioned to overcome hurdles and win online.
21 Items

Digital Transformation

Are you taking advantage of the digital revolution? Use this collection to help your business achieve digital transformation.
16 Items

Agency

Discover how leading agencies are helping their customers get ahead in a complex digital world with data-driven insights.
24 Items

Tools for marketers

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Market Finder

Find audiences around the world who are likely to be interested in your products, services, or business. Simply enter keywords that describe your product or service, then select a region. You can choose specific markets or the entire world.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.