Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Fit for the future: How Fitify builds mobile muscle for the masses Searches for “workout at home” doubled in the last 12 months. Discover how Czech fitness app Fitify won users' attention and grew monthly downloads 6X with a data-driven approach. Consumer Insights Global Article Article Holiday travel will look different this year. Here’s how marketers can be ready Global Article Article 3 surprising ways people prioritise sustainability in the wake of the pandemic Central Eastern Europe Case Study Case Study How Nissan revved up their digital strategy when showrooms closed and what they learned Europe, Middle East & Africa Article Article 3 early holiday shopping trends for the 2021 festive season Perspective Perspective Resurgent Search: Looking for concerts, sports, and in-store shopping Global Presentation Presentation Search insights: It’s all about work, travel, and frugal finances this summer Global Article Article 4 ways the pandemic has changed shopping behaviours Global Report Report Retail playbook: Everything you need for the 2021 holiday season Marketing Strategies & Innovations Article Article How modeling technology enhances your analytics and prioritises privacy Case Study Case Study How Ugg’s parent company scales data-driven insights to boost reach and improve sales Global Video Video Playing with gamers: Strategies to connect authentically Article Article Get comfortable with more types of machine learning models Global Perspective Perspective How PepsiCo uses first-party data to build direct relationships with consumers Central Eastern Europe Case Study Case Study Fit for the future: How Fitify builds mobile muscle for the masses Tools Market Finder Market Finder Get data and insights to identify your next global markets. Test My Site Test My Site Test your mobile site speed and deliver a better experience. Digital Maturity Benchmark Digital Maturity Benchmark How does my data-driven marketing measure up? Google Trends Google Trends Gauge consumer search behavior with real-time search trends.