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Take your marketing further with Google. Think with Google.

‘The Ikea Effect’: Why people watch content that they’ve played a role in creating

A man with his arm stretched out holding a white square with a shopping bag icon and cursor inside, sits on a life-size internet browser with a video playing full-screen. To the left, a square with an incremental bar graph. A red tick overlays the whole i

The consumer as product creator. This CEE retailer sells globally thanks to online video

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Unifying your marketing data to find your best customers with Google Cloud

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

A person with short dark hair and light skin creates a YouTube video on their laptop using AI-powered tools.

How AI helps video marketers move at the speed of culture

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

Organise your data with Google Cloud, featuring Buki Froelke, Senior Product Lead for Data and AI Cloud for Marketing, Google. Froelke has dark brown skin, black hair in long braids, and wears a light blue chambray shirt.

Making the most of your data with Google Cloud

A woman holds a life-size key next to a life-size mobile phone with a bar graph on the screen and a blue lock overlay. To the left, a shopping bag and a shoe icon; to the right, a shirt and a magnifying glass icon.

Reserved's head of analytics: ‘How we bridged our first-party data gaps to boost measurement internationally’

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

A measurement formula for modern brand marketers

The text YouTube Culture & Trends Report 2023 appears in black bold lettering over a swirling pink and yellow background

3 trends in video culture that signal bigger shifts

Multiply your customer connections with Google AI

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

3 Google marketing analysts — Jessica Ciesielski, Ashley Wells, and Samantha Gelinas — discuss the trends and insights at play in three key behaviors affecting today’s consumer journey.

3 ways to shift your marketing strategy to adapt to the consumer journey

Why marketers must be bold, creative, and curious about AI

Five green leaves with the face of each contributor on sprouting from a plant

Sustainable advertising: How brands can combat climate change

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

The road to success: How one car rental company used AI to predict 99% of its cancellations - Thumbnail

The road to success: How one car rental company used AI to predict 99% of its cancellations

25 trailblazers weigh in on the future of creativity in advertising

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

Multiply your customer connections with Google AI

Why marketers must be bold, creative, and curious about AI

The road to success: How one car rental company used AI to predict 99% of its cancellations - Thumbnail

The road to success: How one car rental company used AI to predict 99% of its cancellations

A man with dark skin, close cropped white hair and a white beard uses his mobile device to explore Google’s new AI-powered, privacy-safe Search features.

Your marketing, multiplied by Google AI

Marie Gulin-Merle, global VP of ads marketing at Google, wears sunglasses and a casual black jacket while speaking at a round-table discussion about the AI revolution during the Cannes Lions International Festival of Creativity.

The AI revolution means marketers can get back to marketing

A woman with light skin and a black bob wearing an A-line dress taps the screens of a larger-than-life laptop and a giant mobile phone, decked out with striped awnings to look like brick-and-mortar shops.

How Google AI levels the playing field for business of all sizes

Un marketer con i capelli scuri e la pelle media interagisce con prodotti creativi alimentati dall'intelligenza artificiale che aiutano a creare risorse pubblicitarie dall'ideazione alla produzione.

3 compelling use cases for AI, according to creative leads

A man sits holding a mobile phone; a large green gear overlays. To the right, a woman on a scooter, with a delivery box on the back, drives down a wavy line towards him. Between them, a life-size mobile phone with a takeaway paper bag icon on the screen.

Out of the box thinking with AI: How one food delivery app made Greeks hungry for something new

A man with his arm stretched out holding a white square with a shopping bag icon and cursor inside, sits on a life-size internet browser with a video playing full-screen. To the left, a square with an incremental bar graph. A red tick overlays the whole i

The consumer as product creator. This CEE retailer sells globally thanks to online video

A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

A person with short dark hair and light skin creates a YouTube video on their laptop using AI-powered tools.

How AI helps video marketers move at the speed of culture

The text YouTube Culture & Trends Report 2023 appears in black bold lettering over a swirling pink and yellow background

3 trends in video culture that signal bigger shifts

Best of YouTube Works: 4 ways brands made video their creative canvas

Carat executives Joanna Hawkes, Mike Law, and Diana Bojaj share ways brands can use YouTube to connect with their audiences and drive results.

Which YouTube strategies work best? Three agency leaders share insights

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

How 3 often overlooked best practices can supercharge your creative

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

‘The Ikea Effect’: Why people watch content that they’ve played a role in creating

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A person with medium skin and short dark hair wearing a white T-shirt and black pants reclines on top of an oversized search bar while tracking a package on their laptop.

Search insights: Holiday shopping takeaways for marketing strategies in 2023

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

A femme-presenting person with light skin and a straight black bob with bangs sits on a larger-than-life search bar looking through comically large binoculars at a piggy bank and a festive meal on a platter under a cloche.

Search insights: Early holiday deal seeking

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Unifying your marketing data to find your best customers with Google Cloud

Organise your data with Google Cloud, featuring Buki Froelke, Senior Product Lead for Data and AI Cloud for Marketing, Google. Froelke has dark brown skin, black hair in long braids, and wears a light blue chambray shirt.

Making the most of your data with Google Cloud

A measurement formula for modern brand marketers

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMO’s handbook

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its migration to Google Analytics 4

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

Fill in your data gaps. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a dark green blazer-style top.

How conversion modelling helps you measure what matters

A woman holds a life-size key next to a life-size mobile phone with a bar graph on the screen and a blue lock overlay. To the left, a shopping bag and a shoe icon; to the right, a shirt and a magnifying glass icon.

Reserved's head of analytics: ‘How we bridged our first-party data gaps to boost measurement internationally’

A person with dark skin, a black beard, a bald head, wearing a black shirt and white pants, kneels in front of an oversize online video player and adds a third star to the video’s rating.

Digital marketing playbook: Build more meaningful customer relationships

A man with short hair, wearing a light shirt and dark trousers, is standing in front of a large whiteboard showing three keyholes, signifying privacy. The man is pointing at the middle keyhole.

‘It’s business critical’ — How 3 global brands are preparing for a privacy-first future

A person with light skin and black hair in a high, loose bun and bangs, wearing a loose-fitting gray suit, carries an oversize price tag behind their back through a giant keyhole, which is surrounded by shields, graphs, and sliders.

Driving growth in a changing privacy landscape: The digital marketing playbook

a woman wearing hair in a bun and reading a notepad stands next to an oversized blue padlock and a computer window, showing three tick boxes

We put 10 privacy practices to the test. Here’s what we learned

3 Google marketing analysts — Jessica Ciesielski, Ashley Wells, and Samantha Gelinas — discuss the trends and insights at play in three key behaviors affecting today’s consumer journey.

3 ways to shift your marketing strategy to adapt to the consumer journey

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

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Navigating complex conversion paths: Philips Domestic Appliances' Romanian success story

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