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Take your marketing further with Google. Think with Google.

Unterschiedliche Datenquellen werden in der Customer Data Platform verknüpft und können für detaillierte Analysen verwendet werden.

How this EU grocery chain built a privacy-first ad solution that pays dividends

A person with light skin and black hair in a high, loose bun and bangs, wearing a loose-fitting gray suit, carries an oversize price tag behind their back through a giant keyhole, which is surrounded by shields, graphs, and sliders.

Driving growth in a changing privacy landscape: The digital marketing playbook

AI searches are skyrocketing. Here’s why marketers can’t sit still

A man with dark skin, close cropped white hair and a white beard uses his mobile device to explore Google’s new AI-powered, privacy-safe Search features.

Your marketing, multiplied by Google AI

A man with short hair, wearing a light shirt and dark trousers, is standing in front of a large whiteboard showing three keyholes, signifying privacy. The man is pointing at the middle keyhole.

‘It’s business critical’ — How 3 global brands are preparing for a privacy-first future

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its migration to Google Analytics 4

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

3 sustainability marketing pitfalls — and how to turn them into wins

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A man sits holding a mobile phone; a large green gear overlays. To the right, a woman on a scooter, with a delivery box on the back, drives down a wavy line towards him. Between them, a life-size mobile phone with a takeaway paper bag icon on the screen.

Out of the box thinking with AI: How one food delivery app made Greeks hungry for something new

The power of introverts in marketing

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

How marketers are tapping their apps to supercharge business growth - Thumbnail

How marketers are tapping their apps to supercharge business growth

A bold, black megaphone stands out against a gold background.

How agencies are multiplying their impact and expertise with AI-powered solutions

A white woman with long dark hair, holding a pen, works on a 3-panel video storyboard. Panel 1 shows a customer ordering from a fast-food cashier. Panel 2 reveals a splashy close-up of a burger. In Panel 3, the customer holds the burger aloft

ABCD: Your step-by-step guide to effective creative on YouTube

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Navigating complex conversion paths_THM_V2

Navigating complex conversion paths: Philips Domestic Appliances' Romanian success story

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

Un'illustrazione mostra un uomo di spalle vestito da pilota di aereo. Sulla su mano destra un globo e una serie di aerei che lo sorvolano.

Sky Express: How we tapped into 'secret' customer demand

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A person with medium skin and short dark hair wearing a white T-shirt and black pants reclines on top of an oversized search bar while tracking a package on their laptop.

Search insights: Holiday shopping takeaways for marketing strategies in 2023

New trend: Long attention spans for long-form videos

3 insights about finance and inflation from Google Search trends

A femme-presenting person with light skin and a straight black bob with bangs sits on a larger-than-life search bar looking through comically large binoculars at a piggy bank and a festive meal on a platter under a cloche.

Search insights: Early holiday deal seeking

A black woman, holding a clipboard, and a man, holding a cardboard box, stand next to other cardboard boxes, with two green arrows forming a circle overlaid.

How to clean up the messy business of e-commerce returns

AI searches are skyrocketing. Here’s why marketers can’t sit still

A man with dark skin, close cropped white hair and a white beard uses his mobile device to explore Google’s new AI-powered, privacy-safe Search features.

Your marketing, multiplied by Google AI

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A man sits holding a mobile phone; a large green gear overlays. To the right, a woman on a scooter, with a delivery box on the back, drives down a wavy line towards him. Between them, a life-size mobile phone with a takeaway paper bag icon on the screen.

Out of the box thinking with AI: How one food delivery app made Greeks hungry for something new

A bold, black megaphone stands out against a gold background.

How agencies are multiplying their impact and expertise with AI-powered solutions

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

Demystifying automation: The most common myths debunked

A person with light skin and black hair in a high, loose bun and bangs, wearing a loose-fitting gray suit, carries an oversize price tag behind their back through a giant keyhole, which is surrounded by shields, graphs, and sliders.

Driving growth in a changing privacy landscape: The digital marketing playbook

A man with short hair, wearing a light shirt and dark trousers, is standing in front of a large whiteboard showing three keyholes, signifying privacy. The man is pointing at the middle keyhole.

‘It’s business critical’ — How 3 global brands are preparing for a privacy-first future

Future Ready: Cybersecurity with Katie Couric & CISA Director Jen Easterly. Couric has light brown hair, light skin, and wears a black turtleneck and black pants. Easterly has red hair, light skin, and wears a purple hoodie and denim bell bottoms.

‘No one is immune to cyber threats’: Keeping your business safe

Future Ready: Cyber Risk with Katie Couric and Google’s Royal Hansen. Couric has light brown hair, light skin, and wears a coral pantsuit. Hansen has dark hair, a gray beard, light skin, and wears glasses, a gray sport coat, and black pants.

Cybersecurity in 2023: What business leaders should know

a woman wearing hair in a bun and reading a notepad stands next to an oversized blue padlock and a computer window, showing three tick boxes

We put 10 privacy practices to the test. Here’s what we learned

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

How 3 often overlooked best practices can supercharge your creative

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its migration to Google Analytics 4

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

Fill in your data gaps. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a dark green blazer-style top.

How conversion modelling helps you measure what matters

3 sustainability marketing pitfalls — and how to turn them into wins

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

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