Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Express delivery: How to meet consumer needs in new markets - thumbnail

Feature of the week

Express delivery: How to meet consumer needs in new markets

Jonathan Aeschlimann, co-founder of luxury online retailer DIVbrands, breaks down how simplifying strategy and improving CX helped his company succeed in the U.S. market.

Consumer Insights

Europe, Middle East & Africa Perspective
TwG-Retail-Predictions.gif
Perspective

Top digital marketing trends and predictions for 2022

Central Eastern Europe Case Study
Hitting a wall with your advertising channels? Here’s how to hammer through- Thumbnail
Case Study

Hitting a wall with your advertising channels? Here’s how to hammer through

Video
The Insights Jam: Exploring New Jobs, featuring the Google Ads Research and Insights team’s Ashley Wells, Nina Taniguchi, Daniel Trovato, and Casey Fictum.
Video

Why are people exploring new jobs?

Watch now
United States Article
A Black woman wearing a short-sleeved top and skirt hosts a connected TV watch party with three friends online.
Article

Trying to crack the U.S. market? Here are YouTube audience trends you need to know

Global Article
A white woman with long dark hair, wearing a face mask and surrounded by luggage, uses a life-sized mobile phone to access her boarding pass for air travel.
Article

Holiday travel will look different this year. Here’s how marketers can be ready

Global Article
A nonbinary person of color wearing a white tank top and long shorts interacts with a life-size globe, as they search for sustainable products and services.
Article

3 surprising ways people prioritise sustainability in the wake of the pandemic

Central Eastern Europe Case Study
How Nissan revved up their digital strategy when showrooms closed and what they learned- CEE Thumbnail
Case Study

How Nissan revved up their digital strategy when showrooms closed and what they learned

Europe, Middle East & Africa Article
Ein illustriertes GIF-Bild eines Abreißkalenders, auf dem die Einkaufstrends für das diesjährige Weihnachtsgeschäft dargestellt werden: eine schwarze Frau, die eine Gesichtsmaske trägt, während sie bereits im Juni Weihnachtseinkäufe tätigt, ein weißer Man
Article

3 early holiday shopping trends for the 2021 festive season

Marketing Strategies & Innovations

Europe Case Study
EON Thumbnail
Case Study

Power and privacy: How this European energy firm combines data protection and performance

Article
Multimodal search brings together Google Lens, Google Search, and voice search. A mobile phone camera points at a broken hex nut and Search offers help across the web.
Article

What the latest changes to Google Search will mean for advertisers

Central Eastern Europe Article
The Mobile App Landscape in Central & Eastern Europe- Thumbnail
Article

The mobile app landscape in Central and Eastern Europe

Global Article
People from around the world watch and engage with YouTube on a variety of devices.
Article

What year-end YouTube trends say about where we are and where we’re headed

Tutorial
By using a mix of audio, video, and social media, tailoring your message can get help your HPC brand to the right consumer.
Tutorial

5 tested creative tactics for more effective home and personal care ads

Article
How modeling technology enhances your analytics and prioritises privacy
Article

How modeling technology enhances your analytics and prioritises privacy

Tools

MarketFinder.png Thumbnail

Market Finder

Get data and insights to identify your next global markets.

Open
TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

Open
DigitalMaturityBenchmark.png Thumbnail

Digital Maturity Benchmark

How does my data-driven marketing measure up?

Open
GoogleTrends.png Thumbnail

Google Trends

Gauge consumer search behavior with real-time search trends.

Open
See all tools