Viewers have more content to choose from than ever before – and certainly more ways and places to watch it. As a result, the traditional concept of primetime is being turned on its head. This is particularly true in the place most associated with traditional primetime: the living room. Viewers are customising their living-room experience, devoting more watch time to streaming services.
Here are the latest video streaming trends that advertisers need to know, according to recent studies from Nielsen and Comscore.